Augustine Fou- 1 -
Fake Facebook Profiles
plagiarized or stock image
Augustine Fou- 2 -
Bot generated pages
on Facebook
using many of the same images and randomized content
Augustine Fou- 3 -
Fake LinkedIn Profiles
bot generated content
stock photo
Augustine Fou- 4 -
Non-Conforming Info
Email address
doesn’t relate
to name
Plagiarized
images
Augustine Fou- 5 -
Fake Twitter Accounts
Accounts with no picture, no followers, no tweets, and very recently created
Augustine Fou- 6 -
Screenshots of Fake Twitter
Accounts
Accounts with no picture, no followers, no tweets, and very recent...
Augustine Fou- 7 -
Fake YouTube Videos
http://www.youtube.com /watch?v=xnkM9RrDzhM
Banned Celebrity Sex Tapes
bannedsextap...
Augustine Fou- 8 -
Keyword Stuffed Videos
http://www.youtube.com /watch?v=upSOCzlSoHk
http://www.youtube.com/ watch?v=lhbD...
Augustine Fou- 9 -
Fake Websites
Augustine Fou- 9 -
Characteristics
• Auto-generated by
bots, stuffed with
search keywords...
Augustine Fou- 10 -
Plagiarized Content
Source:
Google search on entire phrase in
quotes:
http://bit.ly/16H9Gk5
6,530 goog...
Augustine Fou- 11 -
Sites with Only Ads1
2
3
4
5
6
7
8
9
10
• Pages are auto generated by script to
optimize for high valu...
Augustine Fou- 12 -
Fake Websites
• No content or
content that is
assembled (i.e.
plagiarized)
• Content not
human readabl...
Augustine Fou- 13 -
Fake Sweepstakes
Augustine Fou- 13 -
Users enter email address
and other personal info to
enter sweeps...
Augustine Fou- 14 -
Dr. Augustine Fou – Digital Consigliere
“I study digital ad fraud in order to
educate my clients and h...
Augustine Fou- 15 -
Related Articles
http://www.slideshare.net/augustinefou/ad-fraud-estimates-by-augustine-fou-
technical...
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Fake Facebook Fake LinkedIn Fake Twitter Fake YouTube Investigated by Augustine Fou

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Fake profiles on social networks and fake sites are used in the ecosystem of the bad guys to commit various forms of digital ad fraud.

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Fake Facebook Fake LinkedIn Fake Twitter Fake YouTube Investigated by Augustine Fou

  1. 1. Augustine Fou- 1 - Fake Facebook Profiles plagiarized or stock image
  2. 2. Augustine Fou- 2 - Bot generated pages on Facebook using many of the same images and randomized content
  3. 3. Augustine Fou- 3 - Fake LinkedIn Profiles bot generated content stock photo
  4. 4. Augustine Fou- 4 - Non-Conforming Info Email address doesn’t relate to name Plagiarized images
  5. 5. Augustine Fou- 5 - Fake Twitter Accounts Accounts with no picture, no followers, no tweets, and very recently created
  6. 6. Augustine Fou- 6 - Screenshots of Fake Twitter Accounts Accounts with no picture, no followers, no tweets, and very recently created
  7. 7. Augustine Fou- 7 - Fake YouTube Videos http://www.youtube.com /watch?v=xnkM9RrDzhM Banned Celebrity Sex Tapes bannedsextapes .com
  8. 8. Augustine Fou- 8 - Keyword Stuffed Videos http://www.youtube.com /watch?v=upSOCzlSoHk http://www.youtube.com/ watch?v=lhbDGpqCmZQ http://www.youtube.com/ watch?v=UcdiM4uD6fM http://www.youtube.com /watch?v=an6xRpQ5Wh8 Some carry ads to generate ad revenue
  9. 9. Augustine Fou- 9 - Fake Websites Augustine Fou- 9 - Characteristics • Auto-generated by bots, stuffed with search keywords • Attract organic search traffic • Not human readable • Stuffed with affiliate links and ads
  10. 10. Augustine Fou- 10 - Plagiarized Content Source: Google search on entire phrase in quotes: http://bit.ly/16H9Gk5 6,530 google results
  11. 11. Augustine Fou- 11 - Sites with Only Ads1 2 3 4 5 6 7 8 9 10 • Pages are auto generated by script to optimize for high value search keywords and content • 10 – 15 display ads per page plus text ads and videos ads, in rotation • Advertisers should minimize ad dollars spent on impression (CPM) basis and focus on paying only when they get the click (CPC) • They also auto-refresh pages to load another 10 – 15 ads • Many other examples of display ads shown next to unsavory content Source: http://www.satelliteguys.us/archive/t-232266.html
  12. 12. Augustine Fou- 12 - Fake Websites • No content or content that is assembled (i.e. plagiarized) • Content not human readable • Stuffed with large numbers of ads • Page auto-reloads • Large abrupt traffic changes
  13. 13. Augustine Fou- 13 - Fake Sweepstakes Augustine Fou- 13 - Users enter email address and other personal info to enter sweepstakes.
  14. 14. Augustine Fou- 14 - Dr. Augustine Fou – Digital Consigliere “I study digital ad fraud in order to educate my clients and help them avoid getting ripped off. Once the „low hanging fruit‟is taken care of then they can move on to the work of optimization.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  15. 15. Augustine Fou- 15 - Related Articles http://www.slideshare.net/augustinefou/ad-fraud-estimates-by-augustine-fou- technical-forensics-32293935 http://www.slideshare.net/augustinefou/motive-for-digital-ad-fraud-investigated-by- augustine-fou-31487332 http://www.slideshare.net/augustinefou/effectiveness-of-digital-ads-by-augustine- fou http://www.slideshare.net/augustinefou/facebook-ad-fraud-corroborated-by- augustine-fou-ad-fraud-forensics http://www.slideshare.net/augustinefou/mistargeted-ads-investigated-by-augustine- fou-technical-forensics http://www.slideshare.net/mobile/augustinefou/fraud-fighting-techniques-by- augustine-fou-phd Augustine Fou

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