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Fake Facebook Fake LinkedIn Fake Twitter Fake YouTube Investigated by Augustine Fou
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Fake Facebook Fake LinkedIn Fake Twitter Fake YouTube Investigated by Augustine Fou

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Fake profiles on social networks and fake sites are used in the ecosystem of the bad guys to commit various forms of digital ad fraud.

Fake profiles on social networks and fake sites are used in the ecosystem of the bad guys to commit various forms of digital ad fraud.

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  • 1. Augustine Fou- 1 - Fake Facebook Profiles plagiarized or stock image
  • 2. Augustine Fou- 2 - Bot generated pages on Facebook using many of the same images and randomized content
  • 3. Augustine Fou- 3 - Fake LinkedIn Profiles bot generated content stock photo
  • 4. Augustine Fou- 4 - Non-Conforming Info Email address doesn’t relate to name Plagiarized images
  • 5. Augustine Fou- 5 - Fake Twitter Accounts Accounts with no picture, no followers, no tweets, and very recently created
  • 6. Augustine Fou- 6 - Screenshots of Fake Twitter Accounts Accounts with no picture, no followers, no tweets, and very recently created
  • 7. Augustine Fou- 7 - Fake YouTube Videos http://www.youtube.com /watch?v=xnkM9RrDzhM Banned Celebrity Sex Tapes bannedsextapes .com
  • 8. Augustine Fou- 8 - Keyword Stuffed Videos http://www.youtube.com /watch?v=upSOCzlSoHk http://www.youtube.com/ watch?v=lhbDGpqCmZQ http://www.youtube.com/ watch?v=UcdiM4uD6fM http://www.youtube.com /watch?v=an6xRpQ5Wh8 Some carry ads to generate ad revenue
  • 9. Augustine Fou- 9 - Fake Websites Augustine Fou- 9 - Characteristics • Auto-generated by bots, stuffed with search keywords • Attract organic search traffic • Not human readable • Stuffed with affiliate links and ads
  • 10. Augustine Fou- 10 - Plagiarized Content Source: Google search on entire phrase in quotes: http://bit.ly/16H9Gk5 6,530 google results
  • 11. Augustine Fou- 11 - Sites with Only Ads1 2 3 4 5 6 7 8 9 10 • Pages are auto generated by script to optimize for high value search keywords and content • 10 – 15 display ads per page plus text ads and videos ads, in rotation • Advertisers should minimize ad dollars spent on impression (CPM) basis and focus on paying only when they get the click (CPC) • They also auto-refresh pages to load another 10 – 15 ads • Many other examples of display ads shown next to unsavory content Source: http://www.satelliteguys.us/archive/t-232266.html
  • 12. Augustine Fou- 12 - Fake Websites • No content or content that is assembled (i.e. plagiarized) • Content not human readable • Stuffed with large numbers of ads • Page auto-reloads • Large abrupt traffic changes
  • 13. Augustine Fou- 13 - Fake Sweepstakes Augustine Fou- 13 - Users enter email address and other personal info to enter sweepstakes.
  • 14. Augustine Fou- 14 - Dr. Augustine Fou – Digital Consigliere “I study digital ad fraud in order to educate my clients and help them avoid getting ripped off. Once the „low hanging fruit‟is taken care of then they can move on to the work of optimization.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  • 15. Augustine Fou- 15 - Related Articles http://www.slideshare.net/augustinefou/ad-fraud-estimates-by-augustine-fou- technical-forensics-32293935 http://www.slideshare.net/augustinefou/motive-for-digital-ad-fraud-investigated-by- augustine-fou-31487332 http://www.slideshare.net/augustinefou/effectiveness-of-digital-ads-by-augustine- fou http://www.slideshare.net/augustinefou/facebook-ad-fraud-corroborated-by- augustine-fou-ad-fraud-forensics http://www.slideshare.net/augustinefou/mistargeted-ads-investigated-by-augustine- fou-technical-forensics http://www.slideshare.net/mobile/augustinefou/fraud-fighting-techniques-by- augustine-fou-phd Augustine Fou