Facebook vs Magazines and Facebook vs TV Augustine Fou 2014

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The Facebook fans of many fashion brands are larger than the circulation of top magazines and is comparable to the size of TV audiences. These brands should increase their direct engagement with fans …

The Facebook fans of many fashion brands are larger than the circulation of top magazines and is comparable to the size of TV audiences. These brands should increase their direct engagement with fans rather than rely on advertising on TV or print.

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  • 1. Augustine Fou- 1 - Facebook vs TV Shows Source: Facebook, May 2014 Source: TVGuide, June 2013 NCIS Sunday Night Football The Big Bang Theory NCIS: LosAngeles Person of Interest American Idol (Wednesday) Dancing with the Stars(Monday) American Idol (Thursday) The Voice (Monday) The Walking Dead Dancing with the Stars (Tuesday) Two and a Half Men The Voice (Tuesday) Blue Bloods Elementary Hermès Fendi Versace Cartier Prada Coach Armani Ralph Lauren Dolce & Gabbana Calvin Klein Chanel Dior Gucci Louis Vuitton Burberry 13.0M 13.3M 13.5M 13.9M 14.0M 14.3M 14.4M 14.8M 15.0M 15.1M 16.2M 17.5M 19.0M 21.0M 21.6M Brands’ own fan counts mirror the viewership of top TV shows.
  • 2. Augustine Fou- 2 - 0.9M 0.9M 1.1M 1.1M 1.2M 1.2M 1.5M 1.5M 1.6M 1.7M 2.0M 2.0M 2.3M 3.0M 3.5M Source: Facebook, May 2014 Source: Wikipedia, 2013 Facebook vs Magazines Augustine Fou- 2 - Brands’ own fan counts already outnumber the circulation of the largest magazines. 17.2M 17.0M 13.0M 13.0M 12.0M 9.3M 9.0M 7.7M 6.4M 5.0M 3.8M 2.8M 2.5M 2.2M 1.8MHermès Fendi Versace Cartier Prada Coach Armani Ralph Lauren Dolce & Gabbana Calvin Klein Chanel Dior Gucci Louis Vuitton Burberry People Cosmopolitan Glamour Real Simple Seventeen InStyle Shape Self Fitness Vanity Fair Vogue Elle Lucky Marie Claire GQ