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Facebook vs Magazine vs TV Reach Fashion Brands by Augustine Fou
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Facebook vs Magazine vs TV Reach Fashion Brands by Augustine Fou

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Many fashion brands have more direct fans on Facebook than magazines have in circulation. Fashion brands have the opportunity to cultivate deeper interactions that are two-way via social channels.

Many fashion brands have more direct fans on Facebook than magazines have in circulation. Fashion brands have the opportunity to cultivate deeper interactions that are two-way via social channels.

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  • 1. Fashion brands’Facebook Fans vs Top TV Shows 12.6M 8.4M 7.8M 8.5M 7.6M 8.6M 7.3M 8.9M 6.5M 9.5M 5.3M 9.7M 4.9M 10.0M 4.0M 10.1M 3.3M 10.5M 3.1M 10.7M 1.7M 12.0M 1.6M 14.0M 0.8M 14.6M 0.7M 18.0M 0.6M 18.6M Source: Facebook, April 2012 Source: TVByTheNumbers, April 2012May 1, 2012 1
  • 2. Fashion brands’ Facebook Fans vs Top Magazines 12.6M 1.0M 7.8M 1.0M 7.6M 1.1M 7.3M 1.1M 6.5M 1.2M 5.3M 1.3M 4.9M 1.5M 4.0M 1.5M 3.3M 1.6M 3.1M 1.7M 1.7M 2.0M 1.6M 2.0M 0.8M 2.4M 0.7M 3.0M 0.6M 3.6M Source: Facebook, April 2012 Source: Wikipedia, 2H 2011May 1, 2012 2