Facebook Mobile Monetization Problem by Augustine Fou

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As Facebook's users shift to mobile usage, Facebook will find it harder to monetize them because usage on mobile is entirely different than on desktop.

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Facebook Mobile Monetization Problem by Augustine Fou

  1. 1. Facebook’sMobile MonetizationProblem Dr. Augustine Fou http://www.linkedin.com/in/augustinefou October 12, 2012.
  2. 2. Facebook desktop... 2012 1 2 3 4 5 6 7 8 Source: Facebook Display Ads | go-Digital Blog 9 shows 7-9 ads per pageview (+auto-refresh)October 12, 2012 2
  3. 3. Facebook mobile… iPad – no ads visible iPhone/Android …shows 1-2 ads per pageview (if at all)October 12, 2012 3
  4. 4. Users shifting to mobile… 1 in 3 access Facebook MOST via phone More than half access via cell phone Source: Edison Research 2012 … and will continue to shiftOctober 12, 2012 4
  5. 5. The Monetization Problem • Fewer pageviews on mobile • Fewer ads per page on mobile • Downward pressure on CPM premiumOctober 12, 2012 5
  6. 6. Dr. Augustine Fou – Chief Digital Strategist “I advise clients on shifting their marketing mix among traditional and digital tactics, and unifying them to work optimally together.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefouOctober 12, 2012 6 acfou@mktsci.com

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