Augustine Fou- 1 -
Ad more users shift to mobile, there could be a decline in overall ad ARPU
Mobile Ad ARPU vs Desktop
Au...
Augustine Fou- 2 -
Dr. Augustine Fou – Digital Consigliere
“I study digital marketing trends and
advise clients on optimiz...
Upcoming SlideShare
Loading in …5
×

Facebook Mobile ARPU is Half of Desktop ARPU by Augustine Fou

201,984
-1

Published on

It remains to be seen whether mobiile ARPU will hurt Facebook's overall ARPU (i.e. start to cannibalize desktop ARPU as more users access facebook via mobile first).

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
201,984
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Facebook Mobile ARPU is Half of Desktop ARPU by Augustine Fou

  1. 1. Augustine Fou- 1 - Ad more users shift to mobile, there could be a decline in overall ad ARPU Mobile Ad ARPU vs Desktop Augustine Fou- 1 - Source: Mary Meeker KPCB Internet Trends 2013
  2. 2. Augustine Fou- 2 - Dr. Augustine Fou – Digital Consigliere “I study digital marketing trends and advise clients on optimizing their use of various digital channels and tactics, as part of their overall marketing mix.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou

×