Victoria’s SecretOctober 14, 2012    1
Pottery BarnOctober 14, 2012   2
Fab.comOctober 14, 2012   3
Michael Kors | Nieman MarcusOctober 14, 2012               4
Wayfair | Smith OpticsOctober 14, 2012         5
The Pinterest Myth                                               “Before Pinterest blew up                                ...
Facebook Collections     • Users collect items and tag them, providing       context/curation for others.     • Collection...
Dr. Augustine Fou – Chief Digital Strategist   “I advise clients on how to use   different digital and social media   tact...
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Facebook Collections Bad News For Pinterest by Augustine Fou

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Facebook Collections should prove to be a formidable competitor to Pinterest and could even develop into a significant new source of revenue for Facebook.

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Facebook Collections Bad News For Pinterest by Augustine Fou

  1. 1. Victoria’s SecretOctober 14, 2012 1
  2. 2. Pottery BarnOctober 14, 2012 2
  3. 3. Fab.comOctober 14, 2012 3
  4. 4. Michael Kors | Nieman MarcusOctober 14, 2012 4
  5. 5. Wayfair | Smith OpticsOctober 14, 2012 5
  6. 6. The Pinterest Myth “Before Pinterest blew up in popularity, the carefully curated content was valuable. Then when it became a wasteland of every retailers’ photos, it lost the value of curation and was no longer helpful Source: Augustine Fou Slideshare in the purchase decisions of users.” - Augustine FouOctober 14, 2012 6
  7. 7. Facebook Collections • Users collect items and tag them, providing context/curation for others. • Collections will allow people to buy items pictured (saving one click to the commerce; new revenues for FB). • Facebook already has built in users; if it can maintain the value of curation this may prove to be a valuable new revenue stream.October 14, 2012 7
  8. 8. Dr. Augustine Fou – Chief Digital Strategist “I advise clients on how to use different digital and social media tactics optimally.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefouOctober 14, 2012 8 acfou@mktsci.com

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