Facebook Advertising Benchmarks CTR CPC CPM by Augustine Fou

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Facebook ad CTRs and CPMs across different industries

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Facebook Advertising Benchmarks CTR CPC CPM by Augustine Fou

  1. 1. Facebook Ad Benchmarks by region CTR (click through rate) 0.26% CPC (cost per click) $0.27 CPM (cost per thousand) $0.70 Source: Salesforce June 2013 -1- Augustine Fou
  2. 2. Facebook Ad Benchmarks by Industry CTR (click through rate) 0.26% CPC (cost per click) $0.27 CPM (cost per thousand) $0.70 Source: Salesforce June 2013 -2- Augustine Fou
  3. 3. Facebook Ad Benchmarks by Industry CTR (click through rate) 0.26% CPC (cost per click) $0.27 CPM (cost per thousand) $0.70 Source: Salesforce June 2013 -3- Augustine Fou
  4. 4. Facebook Ad CTRs by industry Source: Salesforce June 2013 -4- Augustine Fou
  5. 5. Facebook Ad Type Cost Source: Salesforce June 2013 -5- Augustine Fou
  6. 6. Facebook CPCs by Industry CTR (click through rate) 0.26% CPC (cost per click) $0.27 CPM (cost per thousand) $0.70 Average CPC $0.75 Average CTR 0.07% Source: Spruce Media October 2012 -6- Augustine Fou
  7. 7. Performance by Placement Desktop right rail CPM $0.34 Right rail vs news feed CPM $0.34 vs $4.21 Mobile news feed vs desktop news feed $5.74 vs $3.93 Overall Facebook average CPM $0.39 Source: Spruce Media October 2012 -7- Augustine Fou
  8. 8. Performance by Ad Type Domain Ads $0.35 Sponsored Story $0.79 Page Like Ad $0.38 Event Ad $0.90 Source: Spruce Media October 2012 -8- Augustine Fou
  9. 9. Performance by Country United States $0.46 France $0.24 UK $0.40 Canada $0.35 Germany $0.28 Source: Spruce Media October 2012 -9- Augustine Fou
  10. 10. Related Slideshares Display Search Social CTR Benchmarks By: Augustine Fou, March 11, 2013 Future of Advertising By: Augustine Fou, March 15, 2013 The Facebook Ad Scam By: Augustine Fou, April 12, 2012 Facebook Advertising Benchmarks By: Augustine Fou, May 29, 2009 - 10 - Augustine Fou
  11. 11. Dr. Augustine Fou – Agency Czar “I advise clients on using different formats of digital ads and defining clear metrics to show business impact and ROI.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou - 11 - Augustine Fou
  12. 12. APPENDIX - 12 - Augustine Fou
  13. 13. 2011 Facebook CTRs Source: WebTrends, Jan 2011 - 13 - Augustine Fou

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