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Facebook Ad Type CPM and CPC Benchmarking by Augustine Fou Digital Consigliere
1. Augustine Fou- 1 -
Sponsored Place Check-in Story $6.27 CPM
Mobile App Install Ad $5.68 CPM
Sponsored Page Post Like Story $4.58 CPM
Page Post $4.00 CPM
Sponsored Page Post Action Story $3.64 CPM
Sponsored App Action Story $1.91 CPM
Sponsored Page Like Story $1.44 CPM
Application $0.20 CPM
Sponsored Place Check-in Story $0.04 CPC
Mobile App Install Ad $0.32 CPC
Sponsored Page Post Like Story $0.15 CPC
Page Post $0.23 CPC
Sponsored Page Post Action Story $0.11 CPC
Sponsored App Action Story $0.58 CPC
Sponsored Page Like Story $0.39 CPC
Application $0.30 CPC
Facebook Ad Type CPM/CPC
Source: IAB Study via Business Insider March 2013
2. Augustine Fou- 2 -
Related Slideshares
Display Search Social CTR Benchmarks
By: Augustine Fou, March 11, 2013
Future of Advertising
By: Augustine Fou, March 15, 2013
The Facebook Ad Scam
By: Augustine Fou, April 12, 2012
Augustine Fou- 2 -
3. Augustine Fou- 3 -
Dr. Augustine Fou – Agency Czar
“I advise clients on using different
formats of digital ads and defining clear
metrics to show business impact and
ROI.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou