Facebook key metrics… peak * THE Facebook Ad Scam by Dr Augustine Fou

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Facebook key metrics… peak * Pageviews Sep 2010 62 billion -46% from peak peak * Average Stay Jan 2011 18 mins/mo -36% from peak … have been in decline for 2 years.July 31, 2012 6

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  • I spent $100 and divided it out to 8-9 different ads, per FB recommendations.Throughout the period when the ads ran, there were 'clicks' that were different than the 'clicks' I received before the ads ran. The clicks during the ad period were index hits and 1-2 second duration visits. 1-2 seconds! Clicks before the ad campaign were more normal, with multiple page views, and 20-30 seconds per page.I'm very suspicious about the clicks I received.
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  • I'd argue that FB ads are the most valuable and under-utilized forms of media available. The targeting is unprecedented - its a marketer's paradise. Its just ineffective if you're still trying to build a brand and use impressions to do so. The world changed and there's way too much competition now.
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  • facebook, cpm, cpc, ctr, click through rate, low performance, display ads, search ads, targeting
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