• Save
Facebook Ad Benchmarks 2014 Update by Augustine Fou
Upcoming SlideShare
Loading in...5
×
 

Facebook Ad Benchmarks 2014 Update by Augustine Fou

on

  • 545 views

Facebook ad trends are favorable and CTRs and CPMs are pointing upward. I think as more offline dollars flow into online, then more of these dollars will go into awareness like channels like Facebook ...

Facebook ad trends are favorable and CTRs and CPMs are pointing upward. I think as more offline dollars flow into online, then more of these dollars will go into awareness like channels like Facebook (as opposed to performance like channels like search).

Statistics

Views

Total Views
545
Views on SlideShare
545
Embed Views
0

Actions

Likes
4
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Facebook Ad Benchmarks 2014 Update by Augustine Fou Facebook Ad Benchmarks 2014 Update by Augustine Fou Presentation Transcript

  • Augustine Fou- 1 - CTR (click through rate) 0.23% Facebook Ad CTRs Source: Nanigans, Feb 2014
  • Augustine Fou- 2 - CPM (cost per impression) $1.09 Facebook Ad CPMs Source: Nanigans, Feb 2014
  • Augustine Fou- 3 - CPC (cost per click) $0.48 Facebook Ad CPCs Source: Nanigans, Feb 2014
  • Augustine Fou- 4 - RPC (revenue-per-click) $1.32 Facebook Ad RPCs Source: Nanigans, Feb 2014
  • Augustine Fou- 5 - Facebook Mobile vs Desktop Budget Allocation Source: Nanigans, Feb 2014
  • Augustine Fou- 6 - Facebook Mobile vs Desktop CPM Trends Source: Nanigans, Feb 2014 Facebook Mobile vs. Desktop News Feed CPM, Q4 2012-Q4 2013
  • Augustine Fou- 7 - Facebook Mobile vs Desktop CPC Trends Source: Nanigans, Feb 2014 Facebook Mobile vs. Desktop News Feed CPC, Q4 2012-Q4 2013 Facebook mobile CPCs steady at $0.30 Facebook desktop CPCs increasing to $0.71
  • Augustine Fou- 8 - Dr. Augustine Fou – Agency Czar “I advise clients on using different formats of digital ads and defining clear metrics to show business impact and ROI; and to integrate and unify marketing activities across channels.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  • Augustine Fou- 9 - Related Slideshares Display Search Social CTR Benchmarks By: Augustine Fou, March 11, 2013 Left Side is Branding, Right Side is Performance By: Augustine Fou, March 12, 2014 The Facebook Ad Scam By: Augustine Fou, April 12, 2012 Facebook Advertising Benchmarks By: Augustine Fou, May 29, 2009 Cross Channel Media Cost Comparison By: Augustine Fou, Feb 4, 2014 Augustine Fou- 9 -
  • Augustine Fou- 10 - APPENDIX
  • Augustine Fou- 11 - 2011 Facebook CTRs Source: WebTrends, Jan 2011