How Many AdsCan You Stick on a     Page?         Dr. Augustine Fou         Marketing Science Consulting Group, Inc.       ...
FacebookUp to 9 ads per page; advertisers should not pay by CPM                               1                           ...
GoogleNow Google includes “sponsored” ads; they get a referral fee                        1   5                        2  ...
NY TimesDo advertisers know their ads are shown next to so many others?                Top half   Bottom half             ...
So what?    “That many ads on a page makes more    money for the publisher but makes it really    useless for advertisers....
Dr. Augustine Fou – Chief Digital Strategist  Dr. Augustine Fou is an industry-recognized  thought leader in digital strat...
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Evil Quotient Goes Up With Number of Ads Per Page by Augustine Fou

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That many ads on a page makes more money for the publisher but makes it really useless for advertisers. If advertisers still want to do display advertising, they should pay only for performance – CPC, instead of CPM.”

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Evil Quotient Goes Up With Number of Ads Per Page by Augustine Fou

  1. 1. How Many AdsCan You Stick on a Page? Dr. Augustine Fou Marketing Science Consulting Group, Inc. http://www.linkedin.com/in/augustinefou
  2. 2. FacebookUp to 9 ads per page; advertisers should not pay by CPM 1 2 3 4 5 9 ads 6 per pageview 7 8 9June 12, 2012
  3. 3. GoogleNow Google includes “sponsored” ads; they get a referral fee 1 5 2 6 3 7 4 8 9 10 11 12 12 ads on a pageJune 12, 2012
  4. 4. NY TimesDo advertisers know their ads are shown next to so many others? Top half Bottom half 25 ads per page!June 12, 2012
  5. 5. So what? “That many ads on a page makes more money for the publisher but makes it really useless for advertisers. If advertisers still want to do display advertising, they should pay only for performance – CPC, instead of CPM.” - Dr. Augustine Fou, Chief Digital StrategistApril 16, 2012. 5
  6. 6. Dr. Augustine Fou – Chief Digital Strategist Dr. Augustine Fou is an industry-recognized thought leader in digital strategy, search and social media marketing and former Group Chief Digital Officer of Omnicoms Healthcare Consultancy Group. Dr. Fou has over 16 years of management consulting and digital strategy consulting experience, advising CMOs, marketing executives, and global brands. MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou LinkedIn: http://www.linkedin.com/in/augustinefouJune 12, 2012 6 acfou@mktsci.com

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