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Display Advertising Budget Allocation

by Digital Consigliere at Marketing Science Consulting Group, Inc. on Jul 18, 2012

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If you must do display ads, then shift dollars from large media buys on portals to ad networks and even to Facebook, where CPMs are orders of magnitude lower.

If you must do display ads, then shift dollars from large media buys on portals to ad networks and even to Facebook, where CPMs are orders of magnitude lower.

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Display Advertising Budget Allocation Display Advertising Budget Allocation Presentation Transcript