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Display Ad Fraud 101 by Augustine Fou Technical Forensics

by Digital Consigliere at Marketing Science Consulting Group, Inc. on Feb 12, 2014

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Display ad fraud is more rampant today than it ever was due to the increased use of ad exchanges and programmatic media buying. Without humans actually verifying where the ads are shown, it has ...

Display ad fraud is more rampant today than it ever was due to the increased use of ad exchanges and programmatic media buying. Without humans actually verifying where the ads are shown, it has created enormous new opportunity for bad guys to commit digital display ad fraud -- selling tons of fake impressions into ad exchanges.

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