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Digital Time Per Week Surpasses TV Time Per Week by Augustine Fou

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Digital time spent per week surpasses TV, according to 2 different studies. Considering only connected digital device time, consumers are spending more time in digital than watching TV. Furthermore, …

Digital time spent per week surpasses TV, according to 2 different studies. Considering only connected digital device time, consumers are spending more time in digital than watching TV. Furthermore, there is overlap in the use of devices - e.g. TV and smartphone at the same time.

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  • 1. Augustine Fou- 1 - Source: Experian via Marketing Charts March 2014 Weekly Time Spent on Digital Considering only connected devices (where ads can be delivered), time spent with these digital devices totals 41:58 /wk (6 hrs per day) versus 4 hrs per day for TV. 42 hours digital 27 hrs TV
  • 2. Augustine Fou- 2 - Daily Use of Major Media Source: eMarketer via Marketing Charts August 2013
  • 3. Augustine Fou- 3 - Mobile App Time Exceeds Desktop Web Source: comScore via Marketing Charts March 2014
  • 4. Augustine Fou- 4 - Dr. Augustine Fou – Digital Consigliere “I advise clients on optimizing advertising across all channels. One main area of focus is reducing ad waste due to fraud – fake impressions, clicks, leads, and sales.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  • 5. Augustine Fou- 5 - Related Articles Industry Actions Against Ad Fraud By: Augustine Fou, Feb 2014 Motive and Opportunity for Ad Fraud By: Augustine Fou, February 2014 Fake Facebook Profiles By: Augustine Fou, Dec 2013 Optimization Pyramids for Digital Ads By: Augustine Fou, Feb 2014 Display Fraud 101 (video) By: Augustine Fou, Feb 2014 Augustine Fou- 5 - ROI Case for Solving Ad Fraud By: Augustine Fou January 2014 Digital Ad Fraud Briefing By: Augustine Fou December 2013 Effectiveness of Digital Ads By: Augustine Fou, March 2014 How Click Fraud Works By: Augustine Fou, November 2013 The Magnitude of Digital Ad Fraud By: Augustine Fou, November 2013
  • 6. Augustine Fou- 6 - APPENDIX
  • 7. Augustine Fou- 7 - Weekly Time Spent Source: Experian via Marketing Charts March 2014

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