Digital Strategy Tree                            Marketing Tactics                            (branches)    Email         ...
Digital strategy tree rooted in business strategy
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Digital strategy tree rooted in business strategy

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Business strategy - then digital strategy - then search, social, mobile

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Digital strategy tree rooted in business strategy

  1. 1. Digital Strategy Tree Marketing Tactics (branches) Email Video Digital Strategy (trunk) Business Strategy (roots)Dr. Augustine Fou acfou@mktsci.com

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