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Digital Marketing Trends Implications for Agencies by Augustine Fou

by Digital Consigliere at Marketing Science Consulting Group, Inc. on Dec 10, 2013

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Traditional advertising agencies are not well suited for thriving in the new digital world because the skills and expertise still pertain more to traditional advertising needs. Highly specialized ...

Traditional advertising agencies are not well suited for thriving in the new digital world because the skills and expertise still pertain more to traditional advertising needs. Highly specialized digital disciplines require specialists, but those are too expensive and rare to maintain on full time staff. So the agency model must also adapt to the times.

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Digital Marketing Trends Implications for Agencies by Augustine Fou Digital Marketing Trends Implications for Agencies by Augustine Fou Presentation Transcript