Your SlideShare is downloading. ×
Digital Marketing Budget Allocation March 2013 by Augustine Fou
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Digital Marketing Budget Allocation March 2013 by Augustine Fou

6,331
views

Published on

March 2013, shift of budget to digital channels and tactics. CPG brands tend to stick with TV for large reach (digital is a smaller percentage); other advertisers may shift more aggressively into …

March 2013, shift of budget to digital channels and tactics. CPG brands tend to stick with TV for large reach (digital is a smaller percentage); other advertisers may shift more aggressively into digital.

Published in: Business, Technology

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
6,331
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. eTailers’ Digital Budget Mix 30% paid search SEM 16% email 11% search engine optimization SEO 7% affiliate marketing 5% comparison shopping engines 4% Retargeting 4% social media marketing March 2012 1
  • 2. 55% to increase digital March 2012 2
  • 3. Digital Marketers’ Top Priorities
  • 4. Digital Marketing Budget Mix Source: Gartner via Marketing Charts March, 2013
  • 5. ROI By Channel
  • 6. Worldwide Brand Ad Spend As you can see in the chart above, Nielsen’s figures — which are global — show that despite the surge of users on services like Facebook and Twitter, Internet display ads are still not getting much of a look in. In the first half of this year, Internet display ads only took 4.3% of all spend. In other words, for ever dollar spent on advertising by a brand, only 4.3 cents were online. Source: Nielsen, Q2 Report October 22, 2013
  • 7. Worldwide Digital Ad Spend Source: ZenithOptimedia Sep 2013 In the U.S. — disporportionately the largest single ad market — digital in 2013 will account for 21.8% of all ad spend ($109.7 billion), up from 19% the year before.
  • 8. Dr. Augustine Fou – Agency Czar “I advise clients on digital strategy and budget optimization across channels and tactics. The shift within digital is to performance based tactics as marketers look for better ROI and measurability.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefou March 2013 acfou@mktsci.com 8
  • 9. Related Articles Trends in Advertising By: Augustine Fou, Nov 15, 2012 Digital Maturity by Industry By: Augustine Fou, November 7, 2012 Shift from Traditional to Digital By: Augustine Fou, November 11, 2010 Digital is a Philosophy By: Augustine Fou, July 18, 2012 -9- Augustine Fou
  • 10. APPENDIX October 23, 2012 10
  • 11. Paid Search Allocation 2010 Source: Higher Visibility, Nov 2010 October 23, 2012 11