Digital Insights Hiding in Plain Sight           Dr. Augustine Fou, Founder           Marketing Science Consulting Group  ...
Obvious Ones-2-            Augustine Fou
Barbecue Grills - Summer-3-                  Augustine Fou
HDTVs - Black Friday-4-                    Augustine Fou
Ice Skates - December-5-                     Augustine Fou
Hess Truck - Christmas-6-                Augustine Fou
Not-so Obvious Ones-7-             Augustine Fou
Godaddy – Superbowl AdsSearch volume rises with Superbowl ads and NASCAR sponsorship      SuperBowl Ads                   ...
Subway FootlongsLaunched in early 2008, but waning interest      TV Ads started-9-                                        ...
Discount Double CheckInitial SuperBowl Ad, then follow-on TV ads                              SuperBowl Ad                ...
People Remember CelebrityMore people remember the celebrity versus the advertiser or product- 11 -                        ...
Deeper Insights- 12 -            Augustine Fou
Godiva - Demand PlanningSee when users search for which products   chocolate covered strawberries (Valentine’s)           ...
Purell Sales Driven by H1N1                     Purell demand and                     search volume lifted         swine f...
Abbott – Selecting WordsSearch volume and related search provides insights to select optimalkeywords to use on websites.- ...
User Self-SegmentationThe exact words users use to search indicates who they are         Physician        Nurse           ...
So What?     “Digital affords advertisers many new     metrics based on actual user behavior. Thus     far, many insights ...
Dr. Augustine Fou – Chief Digital Strategist “I help my clients find key insights based on the new metrics from digital.” ...
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Digital Insights Hiding in Plain Sight by Augustine Fou Digital Strategy

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Digital metrics create many new opportunities for insights, even though much of this remains 'hidden in plain sight."

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  • Respected Sir, Please allow me to apologize for what I did previous. My behavior was extremely inappropriate, immature, and lacked the respect you deserved. It was embarrassing, but I learned that nobody appreciated my poor behavior. In the future, I have every intention of curbing my thoughtless actions and learn to adjust my behavior befitting the environment and situation. reg to payment : Yes. I got it my payment and I am hearty thankful to you. Again, I am sorry for my previous actions and I hope that we can put this matter behind us. I look forward to working with you again. I am going to remove all contents from the Web which I had posted by mistake. I want to take off my complain. With Kindest Regards, Amal
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  • What do you think of this one Amel
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  • Would the downward trend for Subway mean their ads are working and that people don't need to search after being presented with an ad? Is that a good sign?
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  • Yupiiii ;)
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  • Eiiiiiii;)
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Transcript of "Digital Insights Hiding in Plain Sight by Augustine Fou Digital Strategy"

  1. 1. Digital Insights Hiding in Plain Sight Dr. Augustine Fou, Founder Marketing Science Consulting Group December 11, 2012-1- Augustine Fou
  2. 2. Obvious Ones-2- Augustine Fou
  3. 3. Barbecue Grills - Summer-3- Augustine Fou
  4. 4. HDTVs - Black Friday-4- Augustine Fou
  5. 5. Ice Skates - December-5- Augustine Fou
  6. 6. Hess Truck - Christmas-6- Augustine Fou
  7. 7. Not-so Obvious Ones-7- Augustine Fou
  8. 8. Godaddy – Superbowl AdsSearch volume rises with Superbowl ads and NASCAR sponsorship SuperBowl Ads NASCAR-8- Augustine Fou
  9. 9. Subway FootlongsLaunched in early 2008, but waning interest TV Ads started-9- Augustine Fou
  10. 10. Discount Double CheckInitial SuperBowl Ad, then follow-on TV ads SuperBowl Ad TV Ads- 10 - Augustine Fou
  11. 11. People Remember CelebrityMore people remember the celebrity versus the advertiser or product- 11 - Augustine Fou
  12. 12. Deeper Insights- 12 - Augustine Fou
  13. 13. Godiva - Demand PlanningSee when users search for which products chocolate covered strawberries (Valentine’s) chocolate covered cherries (Christmas)- 13 - Augustine Fou
  14. 14. Purell Sales Driven by H1N1 Purell demand and search volume lifted swine flu swine flu drove 1st peak h1n1 h1n1 drove 2nd peak 14- 14 - Augustine Fou
  15. 15. Abbott – Selecting WordsSearch volume and related search provides insights to select optimalkeywords to use on websites.- 15 - Augustine Fou
  16. 16. User Self-SegmentationThe exact words users use to search indicates who they are Physician Nurse Patient “orexin “dosage” “sleep receptor “how to drug” agonist” administer”- 16 - Augustine Fou
  17. 17. So What? “Digital affords advertisers many new metrics based on actual user behavior. Thus far, many insights remain „hidden in plain sight.‟ There are still huge opportunities to take better advantage of these new metrics to improve all aspects of business, not just marketing.” - Dr. Augustine Fou- 17 - Augustine Fou
  18. 18. Dr. Augustine Fou – Chief Digital Strategist “I help my clients find key insights based on the new metrics from digital.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23ClickZ Articles: http://www.clickz.com/author/1151/augustine-fouSlideshares: http://www.slideshare.net/augustinefouLinkedIn: http://www.linkedin.com/in/augustinefou @acfou Augustine Fou

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