Digital Channel Comparison for Customer Acquisition by Augustine Fou

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comparison of different digital tactics in terms of percent of customers acquired and also the value of the customers -- search (both organic and paid) brings the highest value customers.

comparison of different digital tactics in terms of percent of customers acquired and also the value of the customers -- search (both organic and paid) brings the highest value customers.

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  • 1. Digital Channel Comparison for Customer Acquisition Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com January 2014 -1- Augustine Fou
  • 2. Ecommerce Customer Acquisition Organic search delivers the most customers and the highest value customers, followed by paid search (cpc) Source: Custora via MarketingCharts June 2013 -2- Augustine Fou
  • 3. Dr. Augustine Fou – Digital Consigliere “I advise clients on selecting and optimizing advertising within digital. Depending on the industry and marketing objective, different clients should use different mix of digital tactics.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou -3- @acfou Augustine Fou
  • 4. Related Articles Future of Advertising By: Augustine Fou, March 2013 State of Online Video Ads By: Augustine Fou, December 2013 Why Digital Kicks Traditional By: Augustine Fou, March 2012 How Display Fraud Works By: Augustine Fou, May 2013 Video Ads Destroy TV Ads By: Augustine Fou, April 2012 How Click Fraud Works By: Augustine Fou, November 2013 Mythbusting Advertising By: Augustine Fou, June 2012 The Biggest Lies of TV Advertising By: Augustine Fou, May 2012 -4- Augustine Fou