Augustine Fou- 1 -
Digital Ad Spending
March 2014 Data
Dr. Augustine Fou
http://linkd.in/augustinefou
acfou @mktsci .com
M...
Augustine Fou- 2 -
Digital Ad Spending
by industry
Source: eMarketer March 2014
Augustine Fou- 3 -
2014
59% performance
41% branding
2013
65% performance
33% branding
Branding vs Performance
Augustine F...
Augustine Fou- 4 -
Ad spending in the U.S.
Source: IAB Full Year 2013 reportIn 2013
Performance 65%
CPM/Impressions 33%
Hy...
Augustine Fou- 5 -
Source: Gartner March 2013
Allocation of Digital Budget
Augustine Fou- 6 -
How They Spend Within Digital
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Direct Response
Branding
Dire...
Augustine Fou- 7 -
eMarketer Dec 2013
CPG and entertainment
focused their digital ad
spend on branding like
tactics (displ...
Augustine Fou- 8 -
Related Articles
Future of Advertising
By: Augustine Fou, March 2013
Why Digital Kicks Traditional
By: ...
Augustine Fou- 9 -
Dr. Augustine Fou – Digital Consigliere
“I advise clients on optimizing
advertising across all channels...
Augustine Fou- 10 -
APPENDIX
Augustine Fou- 11 -
eMarketer Dec 2013
Retail was the biggest
spender (in dollar
amount), followed by
financial services a...
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Digital Ad Spending by Industry Augustine Fou 2014

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Digital ad spending is expected to hit $50B in the U.S. Retail, financial services, auto, telecom, and CPG remain the top 5 spenders in digital.

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Digital Ad Spending by Industry Augustine Fou 2014

  1. 1. Augustine Fou- 1 - Digital Ad Spending March 2014 Data Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com May 2014
  2. 2. Augustine Fou- 2 - Digital Ad Spending by industry Source: eMarketer March 2014
  3. 3. Augustine Fou- 3 - 2014 59% performance 41% branding 2013 65% performance 33% branding Branding vs Performance Augustine Fou- 3 - In 2013 digital was 65% performance and 33% branding In 2014 and beyond, marketers are looking for more branding
  4. 4. Augustine Fou- 4 - Ad spending in the U.S. Source: IAB Full Year 2013 reportIn 2013 Performance 65% CPM/Impressions 33% Hybrid/Other 2% Digital is Performance Augustine Fou- 4 -
  5. 5. Augustine Fou- 5 - Source: Gartner March 2013 Allocation of Digital Budget
  6. 6. Augustine Fou- 6 - How They Spend Within Digital 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Direct Response Branding Direct response vs branding by industry Travel is heavily DR while entertainment is mainly brandingbranding direct response Direct response (performance) vs Branding by Industry
  7. 7. Augustine Fou- 7 - eMarketer Dec 2013 CPG and entertainment focused their digital ad spend on branding like tactics (display ads, video ads) while travel and retail focused their digital ad spend on direct response tactics like search and content.
  8. 8. Augustine Fou- 8 - Related Articles Future of Advertising By: Augustine Fou, March 2013 Why Digital Kicks Traditional By: Augustine Fou, March 2012 Video Ads Destroy TV Ads By: Augustine Fou, April 2012 Mythbusting Advertising By: Augustine Fou, June 2012 Augustine Fou- 8 - State of Online Video Ads By: Augustine Fou, December 2013 How Display Fraud Works By: Augustine Fou, May 2013 How Click Fraud Works By: Augustine Fou, November 2013 The Biggest Lies of TV Advertising By: Augustine Fou, May 2012
  9. 9. Augustine Fou- 9 - Dr. Augustine Fou – Digital Consigliere “I advise clients on optimizing advertising across all channels. Using insights and fast-feedback loops from digital, we can not only target brand ads better, but we can shift towards more detailed measurement and ROI.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  10. 10. Augustine Fou- 10 - APPENDIX
  11. 11. Augustine Fou- 11 - eMarketer Dec 2013 Retail was the biggest spender (in dollar amount), followed by financial services and automotice.

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