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Digital Ad Spending Branding vs Direct Response by Augustine Fou

by Digital Consigliere at Marketing Science Consulting Group, Inc. on Jan 06, 2014

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within digital ad spending, some industry categories focus their ad spend on branding like tactics like display ads and video ads, while other industry categories like travel and financial services ...

within digital ad spending, some industry categories focus their ad spend on branding like tactics like display ads and video ads, while other industry categories like travel and financial services focus on direct response. Overall, digital is still predominantly a direct response medium because of its two-way nature and the detailed metrics that we can obtain from it.

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Digital Ad Spending Branding vs Direct Response by Augustine Fou Digital Ad Spending Branding vs Direct Response by Augustine Fou Presentation Transcript