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Digital Ad Load Frequency per Online User by Augustine Fou Digital Forensics
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Digital Ad Load Frequency per Online User by Augustine Fou Digital Forensics

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display ads are about tonnage and most brand advertisers use their "reach and frequency" mentality from TV advertising when it comes to buying and measuring display ads.

display ads are about tonnage and most brand advertisers use their "reach and frequency" mentality from TV advertising when it comes to buying and measuring display ads.

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    Digital Ad Load Frequency per Online User by Augustine Fou Digital Forensics Digital Ad Load Frequency per Online User by Augustine Fou Digital Forensics Presentation Transcript

    • Ad Load and Ads per User Dr. Augustine Fou http://linkd.in/augustinefou December 2013 -1- Augustine Fou
    • Display Ad Load -2- Augustine Fou
    • NY Times – 25 ads Do advertisers know their ads are shown next to so many others? Top half Bottom half 25 ads per page! -3- Augustine Fou
    • Boston Herald The “Fold” Bottom portion of page 7 ads per page -4- Augustine Fou
    • Tons of Ads on Pages http://modernbab y.com/ http://interiorcom plex.com/ -5- Augustine Fou
    • 6 10 5 9 7 4 8 3 2 1 Ten (10) Display Ads per Page Source: http://www.satelliteguys.us/archive/t-232266.html -6- Augustine Fou
    • 85 ads per page - Suspicious Only a handful of ads are visible to human user but AdBlock Plus reports 85 ads on the page http:// www.missomoms.com -7- Augustine Fou
    • 1,800 Display Ads /Month The report showed that 130.6 billion display ads were delivered to the Brazilian online population in April, reaching 72.6 million people an average of 1,797 times. Source: comScore June 2013 -8- Augustine Fou
    • Search Ad Load -9- Augustine Fou
    • Google – 87% of page Only 13% of visible page are showing organic search results - 10 - Augustine Fou
    • Google – 12 ads Now Google includes “sponsored” ads; they get a referral fee 1 2 3 4 - 11 - 5 6 7 8 9 10 11 12 12 ads on a page Augustine Fou
    • Facebook Ad Load - 12 - Augustine Fou
    • Facebook 7–9 Ads /pageview 2012 2011 2010 1 2 3 4 5 6 7 8 9 Source: Facebook Display Ads | go-Digital Blog - 13 - Augustine Fou
    • Facebook Auto Refresh Ads Same page, but ads are auto-refreshed every 2 mins; 7 more ad impressions - 14 - Augustine Fou
    • Video Ad Load - 15 - Augustine Fou
    • Video Ads per Month Nov 2013 26.8B video ads per month Source: comScore, Dec 2013 via MarketingCharts - 16 - Augustine Fou
    • 155 Video Ads /user /mo Nov 2013 reach = 56% frequency = 155 ads /mo Source: comScore, dec 2013 via MarketingCharts - 17 - Augustine Fou
    • Display vs In-Stream Ads Source: TubeMogul Feb 2013 via MediaPost - 18 - Augustine Fou
    • Related Articles Digital Marketing CPM Benchmarking and Comparison By: Augustine Fou, August 2013 Display Ad Waste Video Ad Waste By: Augustine Fou, September 2013 How Bad Guys do Video SEO By: Augustine Fou, November 2013 Fake Views on YouTube By: Augustine Fou, October 2013 Video Ad Fraud Investigation Part 1 By: Augustine Fou, October 2013 - 19 - Augustine Fou
    • Dr. Augustine Fou – Chief Digital Strategist “As more users move to mobile; sites need to adapt to serve them. But mobile will soon no longer be considered a separate channel because usage patterns are the same as desktop.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou - 20 - @acfou Augustine Fou