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Digital Ad Load Frequency per Online User by Augustine Fou Digital Forensics

by Digital Consigliere at Marketing Science Consulting Group, Inc. on Dec 19, 2013

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display ads are about tonnage and most brand advertisers use their "reach and frequency" mentality from TV advertising when it comes to buying and measuring display ads.

display ads are about tonnage and most brand advertisers use their "reach and frequency" mentality from TV advertising when it comes to buying and measuring display ads.

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Digital Ad Load Frequency per Online User by Augustine Fou Digital Forensics Digital Ad Load Frequency per Online User by Augustine Fou Digital Forensics Presentation Transcript