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Digital Ad Fraud Countermeasures by Augustine Fou

by Digital Consigliere at Marketing Science Consulting Group, Inc. on Jan 27, 2014

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Digital ad fraud is more rampant than ever. Big brand advertisers are just starting to realize the extent of it and are starting to deploy countermeasures. But these countermeasures, deployed ...

Digital ad fraud is more rampant than ever. Big brand advertisers are just starting to realize the extent of it and are starting to deploy countermeasures. But these countermeasures, deployed individually may not be sufficient to fight the entire ecosystem that bad guys have set up.

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Digital Ad Fraud Countermeasures by Augustine Fou Digital Ad Fraud Countermeasures by Augustine Fou Presentation Transcript