Augustine Fou- 1 -
Digital Ad
Fraud Case File
Dr. Augustine Fou
http://linkd.in/augustinefou
acfou @mktsci .com
June 2014
Augustine Fou- 2 -
Business Insider (June 2014)
http://www.businessinsider.com/slavik-evgeniy-mikhailovitch-bogachev-stole...
Augustine Fou- 3 -
AdAge (June 2014)
Florida-Based Ad
Fraudsters Skim Millions
From Advertisers, Then
Disappear
Scheme Sho...
Augustine Fou- 4 -
Financial Times (May 2014)
FT.com May 26, 2014
Mercedes online ads viewed
more by fraudster robots
than...
Augustine Fou- 5 -
TubeMogul discovered three new
botnets—Blog Bot, Annex Bot and 411
Bot—that are alarming in their
sophi...
Augustine Fou- 6 -
WSJ (Mar 2014)
A 'Crisis' in Online Ads:
One-Third of Traffic Is
Bogus
“As Digital Advertising Climbs
T...
Augustine Fou- 7 -
Video Ad Fraud (Feb 2014)
How P&G, AT&T
And 4 Other Major
Companies Were
Duped Into Running
Ads On X-Ra...
Augustine Fou- 8 -
Video Ad Fraud (Dec 2013)
Leaked Document Shows How Big Brands'
Video Ad Budgets Get Spent On Asian Por...
Augustine Fou- 9 -
AdWeek (Aug. 2013)
REPORT: AOL's $400
Million Video Ad
Business Has Tons Of
Bogus Inventory
Read more:
...
Augustine Fou- 10 -
Affiliate Sales Fraud (April 2013)
“eBay paid Hogan a
staggering $28 million
in affiliate marketing
sa...
Augustine Fou- 11 -
Dr. Augustine Fou – Digital Consigliere
“I research ad fraud so I can advise
clients on how to detect ...
Augustine Fou- 12 -
Related Articles
Augustine Fou- 12 -
http://www.slideshare.net/augustinefou/ad-fraud-estimates-by-augu...
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Digital Ad Fraud Case File Augustine Fou 2014

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Examples of digital ad fraud that have been reported. There is a significant increase in early 2014.

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Digital Ad Fraud Case File Augustine Fou 2014

  1. 1. Augustine Fou- 1 - Digital Ad Fraud Case File Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com June 2014
  2. 2. Augustine Fou- 2 - Business Insider (June 2014) http://www.businessinsider.com/slavik-evgeniy-mikhailovitch-bogachev-stole- 100-million-lives-happily-in-russia-2014-6 “The U.S. Department of Justice began dismantling the Cryptolocker and Gameover Zeus botnets this week, freeing up to 1 million computers from malware controlled by legendary Russian hacker "Slavik," real name Evgeniy Mikhailovitch Bogachev.” Hacker Who Allegedly Stole $100 Million Lives In Luxury In Russia
  3. 3. Augustine Fou- 3 - AdAge (June 2014) Florida-Based Ad Fraudsters Skim Millions From Advertisers, Then Disappear Scheme Shows How Easy It Is to Steal Money From the Ad-Tech Ecosystem “By the time CCM got caught in March, it was generating at least $1.5 million dollars a month, according to online video security firm Telemetry, which uncovered the scam by noticing that nearly all of CCM's traffic originated from five internet service providers used by businesses, not by consumers. High traffic volume from business ISPs is a strong hint something is amiss.” http://adage.com/article/digital/florida-ad-fraud-operation-skims-millions-advertisers/293631
  4. 4. Augustine Fou- 4 - Financial Times (May 2014) FT.com May 26, 2014 Mercedes online ads viewed more by fraudster robots than humans “found that 57 percent were ‘viewed’by automated computer programs rather than real people.”
  5. 5. Augustine Fou- 5 - TubeMogul discovered three new botnets—Blog Bot, Annex Bot and 411 Bot—that are alarming in their sophistication, TubeMogul’s chief strategist Jason Lopatecki said. “There were three major bots identified that haven’t been reported yet,” Lopatecki said. “They’re using a number of technologies that haven’t been seen before. So the complexity is getting bigger with each generation of fraud.” AdWeek (Apr 2014) AdWeek April 2014
  6. 6. Augustine Fou- 6 - WSJ (Mar 2014) A 'Crisis' in Online Ads: One-Third of Traffic Is Bogus “As Digital Advertising Climbs Toward $50 Billion This Year, Marketers Battle Fraudulent Visitors. Telemetry's investigation of Verizon's ad purchases found more than $1 million in fraud.” Source: http://online.wsj.com/news/articles/SB10001424052702304026304579453253860786362
  7. 7. Augustine Fou- 7 - Video Ad Fraud (Feb 2014) How P&G, AT&T And 4 Other Major Companies Were Duped Into Running Ads On X-Rated Sites – By: Jim Edwards Read more: http://www.businessinsider.c om/major-brands-running-ads-on- porn-sites-2014-2 “Clients can lose up to $488,000 a month paying for fraudulent ad clicks.”
  8. 8. Augustine Fou- 8 - Video Ad Fraud (Dec 2013) Leaked Document Shows How Big Brands' Video Ad Budgets Get Spent On Asian Porn Sites – By: Jim Edwards Read more: http://www.businessinsider.com/telem etry-document-ad-budgets-asian-porn-2013- 12#ixzz2sawbKAL4 “A large British packaged goods company that sells several household name brands in the U.S. was defrauded of $488,000 when its $10,000-a-day video ad budget was spent on a network of junk web sites”
  9. 9. Augustine Fou- 9 - AdWeek (Aug. 2013) REPORT: AOL's $400 Million Video Ad Business Has Tons Of Bogus Inventory Read more: http://www.businessinsider .com/aol-adaptv-deal- comes-with-bogus-ad- inventory-adweek-says- 2013-8#ixzz34X1TqV00 “AOL just paid $405 million for a video ad business in which up to 80% of ads are bogus, according to Mike Shields at Adweek”
  10. 10. Augustine Fou- 10 - Affiliate Sales Fraud (April 2013) “eBay paid Hogan a staggering $28 million in affiliate marketing sales commissions over the years, according to court papers.” How eBay Worked With The FBI To Put Its Top Affiliate Marketers In Prison Read more: http://www.businessinsider.com/ebay-the-fbi-shawn- hogan-and-brian-dunning-2013-4#ixzz34X5Mi6Jj
  11. 11. Augustine Fou- 11 - Dr. Augustine Fou – Digital Consigliere “I research ad fraud so I can advise clients on how to detect and mitigate it. This has the most direct mpact on the ROI of their digital marketing programs.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: https://www.linkedin.com/today/author/84444-augustinefou
  12. 12. Augustine Fou- 12 - Related Articles Augustine Fou- 12 - http://www.slideshare.net/augustinefou/ad-fraud-estimates-by-augustine-fou- technical-forensics-32293935 http://www.slideshare.net/augustinefou/the-good-guys-of-ad-fraud-2014- augustine-fou http://www.slideshare.net/augustinefou/qna-about-digital-ad-fraud-with- augustine-fou-technical-forensics http://www.slideshare.net/augustinefou/video-ad-fraud-101-by-augustine- fou-technical-forensics http://www.slideshare.net/augustinefou/digital-ad-fraud-briefing-by- augustine-fou

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