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Digg vs linked in today   useful news by dr augustine fou
Digg vs linked in today   useful news by dr augustine fou
Digg vs linked in today   useful news by dr augustine fou
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Digg vs linked in today useful news by dr augustine fou

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Users will continue to look for clues about the value and usefulness of content they find online.

Users will continue to look for clues about the value and usefulness of content they find online.

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  • 1. Which is more useful? Digg.com LinkedIn Today10/4/2012 1
  • 2. Users seek context … “The number of times something is shared (or “dugg”) is an indication of its quality and usefulness; users will increasingly look for these “clues” and “bits of context.” -- Dr. Augustine Fou10/4/2012 2
  • 3. Dr. Augustine Fou – Chief Digital Strategist Dr. Augustine Fou is an industry-recognized thought leader with over 16 years of management consulting and digital strategy consulting experience, advising marketing executives in digital strategy, search and social media marketing. Dr. Fou is the former Group Chief Digital Officer of Omnicoms Healthcare Consultancy Group. Dr. Fou completed his PhD at MIT at the age of 23. He started his career with McKinsey & Company. FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/profile/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefou10/4/2012 3 acfou@mktsci.com

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