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Demand Trends Based on Search Volume by John Real Augustine Fou

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search volume trends can indicate demand trends and also market share.

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Transcript of "Demand Trends Based on Search Volume by John Real Augustine Fou"

  1. 1. Demand Trends via Search Volume Dr. Augustine Fou John Real January 3, 2013-1- Augustine Fou
  2. 2. Desktop vs Laptop vs TabletSearch volume trends Source: Google Trends Dec 2012-2- Augustine Fou
  3. 3. Desktop vs Laptop vs TabletGlobal installed base trends Source: Morgan Stanley Research via KPCB-3- Augustine Fou
  4. 4. iPhone vs Android vs BlackberrySearch volume trends Source: Google Trends Dec 2012-4- Augustine Fou
  5. 5. iPhone vs Android vs BlackberryMarket share 2012-5- Augustine Fou
  6. 6. So What? “Search volume trends may be useful in studying demand trends. In the above cases, the interest indicated in search volume is reflected in shipments and market share.” - Augustine Fou-6- Augustine Fou
  7. 7. Dr. Augustine Fou – Chief Digital Strategist “I help my clients find key insights based on the new metrics from digital.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23ClickZ Articles: http://www.clickz.com/author/1151/augustine-fouSlideshares: http://www.slideshare.net/augustinefouLinkedIn: http://www.linkedin.com/in/augustinefou @acfou Augustine Fou
  8. 8. John Real – Chief Digital Strategist John Real is an Integrated Marketing / Performance Media, Management Consulting and hands-on IT / Analytics professional with almost 20 years of experience enabling Fortune 500 and Startup Business Leaders / CMOs / CTOs in unlocking demand, finding growth opportunities, harnessing innovation / digital transformations and bringing new products / services / companies to market. He began career in advertising followed by almost a decade with the Media & Marketing practices of McKinsey & Company and is a graduate of Columbia University. John is currently principal of v3Catalyst.com, a Big Data / Multichannel Analytics consultancy and an independent consulting partner with the Ogilvy network (Ogilvy Asia, OgilvyRed, et al): leading and supporting Business Acceleration, Integrated Strategy, Multi-Channel Analytics and Marketing Technology engagements. He was Formerly OgilvyOnes Executive Director of CRM Platforms & Innovation enabling 360 / Real-Time campaign management, integrated insights across channels and CRM strategy & tactics. LinkedIn: http://www.linkedin.com/in/johnreal

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