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Daily Use of Major Media Augustine Fou 2014
 

Daily Use of Major Media Augustine Fou 2014

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U.S. Consumers' time spent with major media continues to consolidate in digital. Also, over the next few years when TV content is delivered through data or other digital devices like smartphones, the ...

U.S. Consumers' time spent with major media continues to consolidate in digital. Also, over the next few years when TV content is delivered through data or other digital devices like smartphones, the distinction between TV and digital will blur further.

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    Daily Use of Major Media Augustine Fou 2014 Daily Use of Major Media Augustine Fou 2014 Presentation Transcript

    • Augustine Fou- 1 - Time Spent w/ Major Media
    • Augustine Fou- 2 - Time Spent TV vs Internet In 2013 share of time spent per day in Digital (314 mins or 5.2 hrs) exceeded share of time spent on TV (271 mins or 4.5 hrs)
    • Augustine Fou- 3 - Consumer Media Time 2014 TV – 4.5 hrs per day Internet – 2 hrs per day Video – 26 mins per day Source: Nielsen Digital Consumer Feb 2014
    • Augustine Fou- 4 - Dr. Augustine Fou – Chief Digital Strategist “As more users shift their consumption online, TV advertisers should more rapidly shift ad spend to digital video as well, to achieve a variety of benefits and advantages such as more real-time feedback and conversion metrics.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou