CTR Benchmarks by Ad Type by Augustine Fou

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comparing CTR benchmarks from 2012 and 2013 across different types of digital ads

comparing CTR benchmarks from 2012 and 2013 across different types of digital ads

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  • 1. Ad CTR Benchmarks 2013 Standard banner ads 0.1% Facebook ads 0.11% Rich media banner ads 0.12% Rich media expandable banners 0.19% Mobile banner ads 0.86% Mobile ads CTR vs display ads CTR Social gaming ads 3% Gaming value exchange ads 11% -1- Augustine Fou
  • 2. Ad Type CTR Benchmarks 2012 2012 standard banner CTR 0.10% 2012 rich media CTR 0.14% 2012 mobile banner ad CTR 0.88% 2012 in-stream ad CTR 1.11% -2- Augustine Fou
  • 3. Mobile vs Desktop Ad CTR 2013 2013 mobile native ad CTR 1.37% Source: Centra via MarketingCharts August 2013 2013 Standard mobile banner 0.35% Desktop rich media ad CTR 0.14% Standard desktop banner ad CTR 0.1% -3- Augustine Fou
  • 4. Related Articles Benchmarking Organic Search vs Paid Search By: Augustine Fou, August 2013 Display Ad Benchmarks By: Augustine Fou, August 2013 CPM CPC CPA Benchmarks By: Augustine Fou, September 2013 Search Kicks Display Ads in Effectiveness By Augustine Fou, April 2012 Digital is a Philosophy By: Augustine Fou, March 31, 2011 -4- Augustine Fou
  • 5. Dr. Augustine Fou – Digital Consigliere “I advise clients on optimizing advertising across all channels. Using insights and fast-feedback loops from digital, we can not only target brand ads better, but we can shift towards more detailed measurement and ROI.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou -5- @acfou Augustine Fou