CrowdsourcingReview and Policing          Dr. Augustine Fou          http://www.linkedin.com/in/augustinefou          Nove...
YouTubeFlag as Inappropriate                    Even Google doesn’t have                    enough staff to review        ...
Facebook“Report an Ad”                 When enough users                 report an ad as                 inappropriate,   ...
Wikipedia “undo”             If a user makes an             error or deliberately             adds false edits,           ...
Amazon Reviews of the Reviews                 Was this review helpful?                 Yes | No                 Users prio...
So What?      “Leveraging lots of „eyes-on‟ from      community members who are genuinely      interested in promoting the...
Dr. Augustine Fou – Chief Digital Strategist“I advise clients on best practices indigital marketing and social media.”FORM...
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Crowdsourcing Policing of Ads and Content by Augustine Fou

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leveraging the community to review and police content is the only way to go

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Crowdsourcing Policing of Ads and Content by Augustine Fou

  1. 1. CrowdsourcingReview and Policing Dr. Augustine Fou http://www.linkedin.com/in/augustinefou November 4, 2012.
  2. 2. YouTubeFlag as Inappropriate Even Google doesn’t have enough staff to review every uploaded video. If enough users flag a video as inappropriate, it is removed automatically.-2- Augustine Fou
  3. 3. Facebook“Report an Ad” When enough users report an ad as inappropriate, Facebook will suspend it and investigate it further.-3- Augustine Fou
  4. 4. Wikipedia “undo” If a user makes an error or deliberately adds false edits, someone else can “roll back” to the previous good version using the “undo” function.-4- Augustine Fou
  5. 5. Amazon Reviews of the Reviews Was this review helpful? Yes | No Users prioritize the most thoughtful reviews to the top If there are hundreds of reviews, it is much more likely to be true (hard for the advertiser to game the system)-5- Augustine Fou
  6. 6. So What? “Leveraging lots of „eyes-on‟ from community members who are genuinely interested in promoting the greater good is the only way to cut through the enormous quantity of content online today.” - Dr. Augustine Fou-6- Augustine Fou
  7. 7. Dr. Augustine Fou – Chief Digital Strategist“I advise clients on best practices indigital marketing and social media.”FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)MCKINSEY CONSULTANTCLIENT SIDE / AGENCY SIDE EXPERIENCEPROFESSOR AND COLUMNISTENTREPRENEUR / SMALL BUSINESS OWNERPHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefouNovember 4, 2012 7 acfou@mktsci.com

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