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Crowdsourcing, Crowdfunding, Fads?
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Crowdsourcing, Crowdfunding, Fads?



Are crowdsourcing and crowdfunding fads from the web 3.0 wave? See a few examples which have endured and flourished by leveraging social media well.

Are crowdsourcing and crowdfunding fads from the web 3.0 wave? See a few examples which have endured and flourished by leveraging social media well.



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    Crowdsourcing, Crowdfunding, Fads? Crowdsourcing, Crowdfunding, Fads? Presentation Transcript

    • Crowdsourcing, A Fad? Traffic Data Implies So Dr. Augustine Fou http://bitly.com/augustinefou3/26/2012 1
    • Crowdspring.com Crowdsourcing creative design Unique users/mo 15.7k Pageviews/mo 757k3/26/2012 2
    • 99Designs.com Crowdsourcing graphic design Unique users/mo 109k Pageviews/mo 1.2M3/26/2012 3
    • Kiva.org Crowdfunding for charitable causes Unique users/mo 109k Pageviews/mo 3.3M3/26/2012 4
    • eLance.com Crowdsourcing development Unique users/mo 227k Pageviews/mo 14M3/26/2012 5
    • Kickstarter.com Crowdsourcing funding for creative projects Unique users/mo 937k Pageviews/mo 6.4M3/26/2012 6
    • Indiegogo.com Crowdsourcing funding for creative projects Unique users/mo 245k Pageviews/mo 1.4M3/26/2012 7
    • So what? Implications for the future of crowdsourcing • Crowdsourcing creative design was a fad; but it was a good idea that introduced lower cost resources, globally, into the supply side. • Crowdfunding also saw some previous stars fade away, as some of them failed to take full advantage of social media. • Kickstarter and Indiegogo are the notable exceptions, which are going strong and leveraging social media to identify and unite backers for truly “long-tail” funding opportunities.3/26/2012 8
    • Dr. Augustine Fou – Chief Digital Strategist Dr. Augustine Fou is an industry-recognized thought leader in digital strategy, search and social media marketing and former Group Chief Digital Officer of Omnicoms Healthcare Consultancy Group. Dr. Fou has over 16 years of management consulting and digital strategy consulting experience, advising CMOs, marketing executives, and global brands. He pioneered the application of the Unified Marketing™ framework to optimize marketing across both traditional and digital channels and tactics. Dr. Fou is also an Adjunct Professor at NYU in the School for Continuing and Professional Studies and at Rutgers University at the Center for Management Development, where he teaches courses on digital strategy, social media marketing to executives. He is a frequent panelist, moderator, and keynote speaker. Dr. Fou completed his PhD at MIT at the age of 23. He started his career with McKinsey & Company. He writes a monthly column on Integrated Marketing for ClickZ.com, and can be found on Twitter.com @acfou. acfou@mktsci.com 9