Crowdsourcing
2014 Update
Augustine Fou- 1 -
Dr. Augustine Fou
acfou @mktsci .com
May 2014
Crowdsourcing
Augustine Fou- 2 -
Interest in crowdsourcing continues to go up
Google Insights: “crowdsourcing”
Line (2014)
Augustine Fou- 3 -
Line’s user-created stickers rakes in $1.5m in revenues
Messaging app Line opened a marketp...
Stanford (2014)
Augustine Fou- 4 -
Uses Twitter to track earthquakes
They've conducted
research showing
that geotagged twe...
LAPD (2014)
Augustine Fou- 5 -
Crowdsourcing photo and video evidence
Source: http://www.engadget.com/2014/05/03/lapd-has-...
NASA (2014)
Augustine Fou- 6 -
NASA seeks help for asteroid capture mission
NASA is offering $6
million to help solve
big ...
http://www.marketingcharts.com/wp/on
line/marketers-get-involved-in-
innovation-some-turn-to-social-media-
for-ideas-24636...
So What?
“For subjective things like design, more
is not necessarily better; for other
things which depend on larger numbe...
Dr. Augustine Fou – Chief Digital Strategist
“I analyze trends and advise
clients on getting out in front
of them, rather ...
Related Slideshares
Crowdsourcing, Crowdfunding, Fads?
By: Augustine Fou, March 26, 2012
Do Different: Experiential Market...
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Crowdsourcing by Augustine Fou 2014 Examples

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Crowdsourcing is very useful in certain cases. And its use is on the rise.

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Transcript of "Crowdsourcing by Augustine Fou 2014 Examples"

  1. 1. Crowdsourcing 2014 Update Augustine Fou- 1 - Dr. Augustine Fou acfou @mktsci .com May 2014
  2. 2. Crowdsourcing Augustine Fou- 2 - Interest in crowdsourcing continues to go up Google Insights: “crowdsourcing”
  3. 3. Line (2014) Augustine Fou- 3 - Line’s user-created stickers rakes in $1.5m in revenues Messaging app Line opened a marketplacein April that lets anyone create and sell their own stickers, with sales starting on May 8. http://thenextweb.com/apps/2014/06/11/chat-app-line-rakes-in-1-5m-in-just-one-month-of-users-creating-and-selling-their-own-stickers/
  4. 4. Stanford (2014) Augustine Fou- 4 - Uses Twitter to track earthquakes They've conducted research showing that geotagged tweets can help model the effects of a quake while it's happening. When you combine geological data with the volume of related tweets within a given radius, it's easier to determine the intensity of tremors and accurately track how they spread. http://www.engadget.com/2014/05/02/using-tweets-for-earthquake-models
  5. 5. LAPD (2014) Augustine Fou- 5 - Crowdsourcing photo and video evidence Source: http://www.engadget.com/2014/05/03/lapd-has-a-new-tool-for-evidence
  6. 6. NASA (2014) Augustine Fou- 6 - NASA seeks help for asteroid capture mission NASA is offering $6 million to help solve big questions facing asteroid capture mission
  7. 7. http://www.marketingcharts.com/wp/on line/marketers-get-involved-in- innovation-some-turn-to-social-media- for-ideas-24636/ Innovation via Crowdsourcing Augustine Fou- 7 -
  8. 8. So What? “For subjective things like design, more is not necessarily better; for other things which depend on larger numbers (e.g. to be statistically significant) crowdsourcing can plan a crucial role.” - Dr. Augustine Fou Augustine Fou- 8 -
  9. 9. Dr. Augustine Fou – Chief Digital Strategist “I analyze trends and advise clients on getting out in front of them, rather than be a victim to them.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: https://www.linkedin.com/today/author/84444-augustinefou Augustine Fou@acfou
  10. 10. Related Slideshares Crowdsourcing, Crowdfunding, Fads? By: Augustine Fou, March 26, 2012 Do Different: Experiential Marketing By: Augustine Fou, October 22, 2012. Innovation Old and New By: Augustine Fou, January 9, 2013. Augustine Fou- 10 -

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