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Crowdsourcing by Augustine Fou 2014 Examples
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Crowdsourcing by Augustine Fou 2014 Examples


Crowdsourcing is very useful in certain cases. And its use is on the rise.

Crowdsourcing is very useful in certain cases. And its use is on the rise.

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  • 1. Crowdsourcing 2014 Update Augustine Fou- 1 - Dr. Augustine Fou acfou @mktsci .com May 2014
  • 2. Crowdsourcing Augustine Fou- 2 - Interest in crowdsourcing continues to go up Google Insights: “crowdsourcing”
  • 3. Line (2014) Augustine Fou- 3 - Line’s user-created stickers rakes in $1.5m in revenues Messaging app Line opened a marketplacein April that lets anyone create and sell their own stickers, with sales starting on May 8. http://thenextweb.com/apps/2014/06/11/chat-app-line-rakes-in-1-5m-in-just-one-month-of-users-creating-and-selling-their-own-stickers/
  • 4. Stanford (2014) Augustine Fou- 4 - Uses Twitter to track earthquakes They've conducted research showing that geotagged tweets can help model the effects of a quake while it's happening. When you combine geological data with the volume of related tweets within a given radius, it's easier to determine the intensity of tremors and accurately track how they spread. http://www.engadget.com/2014/05/02/using-tweets-for-earthquake-models
  • 5. LAPD (2014) Augustine Fou- 5 - Crowdsourcing photo and video evidence Source: http://www.engadget.com/2014/05/03/lapd-has-a-new-tool-for-evidence
  • 6. NASA (2014) Augustine Fou- 6 - NASA seeks help for asteroid capture mission NASA is offering $6 million to help solve big questions facing asteroid capture mission
  • 7. http://www.marketingcharts.com/wp/on line/marketers-get-involved-in- innovation-some-turn-to-social-media- for-ideas-24636/ Innovation via Crowdsourcing Augustine Fou- 7 -
  • 8. So What? “For subjective things like design, more is not necessarily better; for other things which depend on larger numbers (e.g. to be statistically significant) crowdsourcing can plan a crucial role.” - Dr. Augustine Fou Augustine Fou- 8 -
  • 9. Dr. Augustine Fou – Chief Digital Strategist “I analyze trends and advise clients on getting out in front of them, rather than be a victim to them.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: https://www.linkedin.com/today/author/84444-augustinefou Augustine Fou@acfou
  • 10. Related Slideshares Crowdsourcing, Crowdfunding, Fads? By: Augustine Fou, March 26, 2012 Do Different: Experiential Marketing By: Augustine Fou, October 22, 2012. Innovation Old and New By: Augustine Fou, January 9, 2013. Augustine Fou- 10 -