Correlating Financialand Stock Performanceto Search Volume            Dr. Augustine Fou            http://linkedin.com/in/...
Ugg Boots Search           peak                           2011                     dip                    2009November 16,...
Ugg Stock Price                                    trendline    Deckers Outdoor Corp    (NASDAQ:DECK)                     ...
Broader Trend - YogaNovember 16, 2012      4
Lululemon SearchNovember 16, 2012   5
Lululemon Stock Price   Lululemon Athletica Inc.   (NASDAQ: LULU)November 16, 2012             6
Radio Shack SearchNovember 16, 2012    7
Radio Shack Stock Price   RadioShack Corporation   (NASDAQ: RSH)November 16, 2012           8
Crocs SearchNovember 16, 2012   9
Crocs Stock Price   Crocs, Inc.   (NASDAQ: CROX)November 16, 2012   10
Broader Trend – 35mm filmNovember 16, 2012           11
Kodak SearchNovember 16, 2012   12
Kodak Stock Price   Eastman Kodak Company   (PINK:EKDKQ)November 16, 2012          13
Broader Trend – JewelryNovember 16, 2012         14
Tiffany SearchNovember 16, 2012   15
Tiffany Stock Price   Tiffany & Co   (NYSE:TIF)November 16, 2012     16
So What?     “Search volume trends are even a     good indicator of stock performance     trends in cases where companies ...
Dr. Augustine Fou – Chief Digital Strategist“I advise clients on innovating their wayout of demand and stock performance r...
Melisa Lopez – Digital Media Director        Melisa Lopez has over 7 years of experience in        ecommerce, digital medi...
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Correlating Financial and Stock Performance to Search Volume Trends 3

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Search volume trends are even a good indicator of stock performance trends in cases where companies have narrow product lines

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Correlating Financial and Stock Performance to Search Volume Trends 3

  1. 1. Correlating Financialand Stock Performanceto Search Volume Dr. Augustine Fou http://linkedin.com/in/augustinefou Marketing Science Consulting Group, Inc.
  2. 2. Ugg Boots Search peak 2011 dip 2009November 16, 2012 2
  3. 3. Ugg Stock Price trendline Deckers Outdoor Corp (NASDAQ:DECK) trough peak 2009 2011November 16, 2012 3
  4. 4. Broader Trend - YogaNovember 16, 2012 4
  5. 5. Lululemon SearchNovember 16, 2012 5
  6. 6. Lululemon Stock Price Lululemon Athletica Inc. (NASDAQ: LULU)November 16, 2012 6
  7. 7. Radio Shack SearchNovember 16, 2012 7
  8. 8. Radio Shack Stock Price RadioShack Corporation (NASDAQ: RSH)November 16, 2012 8
  9. 9. Crocs SearchNovember 16, 2012 9
  10. 10. Crocs Stock Price Crocs, Inc. (NASDAQ: CROX)November 16, 2012 10
  11. 11. Broader Trend – 35mm filmNovember 16, 2012 11
  12. 12. Kodak SearchNovember 16, 2012 12
  13. 13. Kodak Stock Price Eastman Kodak Company (PINK:EKDKQ)November 16, 2012 13
  14. 14. Broader Trend – JewelryNovember 16, 2012 14
  15. 15. Tiffany SearchNovember 16, 2012 15
  16. 16. Tiffany Stock Price Tiffany & Co (NYSE:TIF)November 16, 2012 16
  17. 17. So What? “Search volume trends are even a good indicator of stock performance trends in cases where companies have narrow product lines.” - Dr. Augustine FouNovember 16, 2012 17
  18. 18. Dr. Augustine Fou – Chief Digital Strategist“I advise clients on innovating their wayout of demand and stock performance ruts;and this means more than just doing moremarketing.”FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)MCKINSEY CONSULTANTCLIENT SIDE / AGENCY SIDE EXPERIENCEPROFESSOR AND COLUMNISTENTREPRENEUR / SMALL BUSINESS OWNERPHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefouNovember 16, 2012 18 acfou@mktsci.com
  19. 19. Melisa Lopez – Digital Media Director Melisa Lopez has over 7 years of experience in ecommerce, digital media marketing, and Internet strategy consulting as founder of MR Roses Flower Co, and WPS Digital, a digital marketing company. Melisa Lopez is a former Client Analyst at Goldman Sachs. Melisa earned her MBA from Florida International University, and a Professional Certificate in Digital Media Marketing from New York University. She is a magna cum laude, Bachelor of Arts in Economics, of Universidad San Francisco de Quito Melisa can be found on Twitter @carmenmel LinkedIn: http://www.linkedin.com/pub/melisa-lopez/4/488/962November 16, 2012 19

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