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Cord Cutting Phone Cable TV by Augustine Fou and Tery Spataro
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Cord Cutting Phone Cable TV by Augustine Fou and Tery Spataro

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Wired landlines for phone have already been on the decline; while broadband only households are still rare, users are shifting the mix from premium cable to streaming through their broadband …

Wired landlines for phone have already been on the decline; while broadband only households are still rare, users are shifting the mix from premium cable to streaming through their broadband connection.

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  • 1. Goingcordless Phone & cable Dr. Augustine Fou http://www.linkedin.com/in/augustinefou Tery Spataro http://www.linkedin.com/in/terys April 25, 2012.
  • 2. Cord Cutters in the US Source: Convergence Consulting Group, via Marketing Charts April 8, 2013April 25, 2012 2
  • 3. Mobile surpassed fixedtelephone lines in 2002 Source: KPCB May 2012April 25, 2012 3
  • 4. Phone cord cutting 25% of households in the U.S. are already wireless only (2009)April 25, 2012 4
  • 5. Paid video through cable isdeclining – net subs down Source: http://gigaom.com/video/new-numbers-reveal-cord-cutting-is-real/April 25, 2012 5
  • 6. Broadband-only householdsare still small, but … • Broadband-only households remain low – at 4% in the U.S. • But the mix is changing – increasing numbers of users are accessing video content through broadband instead of cableApril 25, 2012 6
  • 7. Pay TV through “telco” increasing Pay TV through “telco” (e.g. DSL) is up to 11% Source: http://www.webpronews.com/interview-is-cord-cutting-really-happening-2012-03April 25, 2012 7
  • 8. Cord Shaving – premium cabledeclining in favor of internet streaming Source: http://allthingsd.com/20110411/maybe-cord-cutting-isnt-here-yet-what-about-cord-shaving/April 25, 2012 8
  • 9. Tablet Owners and NetflixUsers more likely to cord-cut Source: http://news.cnet.com/8301-1023_3-20027045- Source: http://www.fierceonlinevideo.com/story/ipad-owners-potential- owners-more-likely-cut-cord-downgrade-pay-tv-buy/2010-11-12 93.htmlApril 25, 2012 9
  • 10. More markets lost TV subs(red) than gained Source http://online.wsj.com/article/SB10001424052748703567304575628831283366798.htmlApril 25, 2012 10
  • 11. Reasons U.S. users wouldreplace cable TV w/ streaming Top reason for giving up cable: nearly 50% of users believe “I could get all programs online for free.”April 25, 2012 11
  • 12. 4G wireless is already capable ofdisplacing wired DSL “4G wireless tech is a better choice in the eastern two- thirds of the country, where population densities are much higher…” Source: Ars Technica, 2011 Instead of laying optical fiber, entire communities can go straight to 4G wireless.April 25, 2012 12
  • 13. Video ViewersApril 25, 2012 13
  • 14. So What? Wired landlines for phone have already been on the decline; while broadband only households are still rare, users are shifting the mix from premium cable to streaming through their broadband connection. - Dr. Augustine FouApril 25, 2012 14
  • 15. Dr. Augustine Fou – Chief Digital Strategist Dr. Augustine Fou is an industry-recognized thought leader in digital strategy, search and social media marketing and former Group Chief Digital Officer of Omnicoms Healthcare Consultancy Group. Dr. Fou has over 16 years of management consulting and digital strategy consulting experience, advising CMOs, marketing executives, and global brands. He pioneered the application of the Unified Marketing™ framework to optimize marketing and advertising across traditional and digital channels. FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefouApril 25, 2012 15 acfou@mktsci.com
  • 16. digital strategist, entrepreneur, digital agency executive, author, researcher, behaviorist, investor, adviser, mentor, professor 16 Bio || Twitter || LinkedIn || The Book || Pinterest || Slideshare
  • 17. APPENDIXApril 25, 2012 17
  • 18. Broadband vs Dial-up Crossover in 2004 Source: Pew Internet, April 2012April 25, 2012 18

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