Augustine Fou- 1 -
Cord-Cutters
are Power Users
Dr. Augustine Fou
http://linkd.in/augustinefou
acfou @mktsci .com
May 2014
Augustine Fou- 2 -
They Stream a LOT
• Cord-cutters stream 10x more than typical cable
subscribers (153GB vs 13GB)
• Cord-...
Augustine Fou- 3 -
Why They Stream
I can’t find what
I’m looking for
on a licensed site
Source: BusinessInsider Poll April...
Augustine Fou- 4 -
What They Stream
I stream TV
series and
movies
Source: BusinessInsider Poll April 2014
Augustine Fou- 5 -
Cord-Cutters Dont Miss Pay-TV
Source nScreenMedia via BusinessInsider May 2014
Augustine Fou- 6 -
Dr. Augustine Fou – Digital Consigliere
“I advise clients on optimizing
advertising across all channels...
Augustine Fou- 7 -
Related Articles
Augustine Fou- 7 -
http://www.slideshare.net/augustinefou/viewability-of-display-ads-v...
Augustine Fou- 8 -
APPENDIX
Augustine Fou- 9 -
Reasons for Streaming
Source: IAB May 1, 2013
Augustine Fou- 10 -
Streamers Are Picky/Savvy
Source: Harris Interactive via MarketingCharts August 2013
Augustine Fou- 11 -
Streamers Watch Less Pay-TV
Source: GfK July 2013 via Marketing Charts
Upcoming SlideShare
Loading in...5
×

Cord Cutters Are Power Users Augustine Fou 2014

2,102

Published on

Cord cutters are power users - they stream a LOT more than normal users, they are far more picky and savvy, and their habits are shaping the future of TV and advertising on TV.

Published in: Internet
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,102
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Cord Cutters Are Power Users Augustine Fou 2014"

  1. 1. Augustine Fou- 1 - Cord-Cutters are Power Users Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com May 2014
  2. 2. Augustine Fou- 2 - They Stream a LOT • Cord-cutters stream 10x more than typical cable subscribers (153GB vs 13GB) • Cord-cutters stream 10x more hours (100 hrs vs 9 hrs) Sandvine: Global Internet Phenomenon Report Q1 2014
  3. 3. Augustine Fou- 3 - Why They Stream I can’t find what I’m looking for on a licensed site Source: BusinessInsider Poll April 2014
  4. 4. Augustine Fou- 4 - What They Stream I stream TV series and movies Source: BusinessInsider Poll April 2014
  5. 5. Augustine Fou- 5 - Cord-Cutters Dont Miss Pay-TV Source nScreenMedia via BusinessInsider May 2014
  6. 6. Augustine Fou- 6 - Dr. Augustine Fou – Digital Consigliere “I advise clients on optimizing advertising across all channels. When users are moving away from traditional TV viewing, advertisers need to find new ways of reaching them and attracting their attention.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: https://www.linkedin.com/today/author/84444-augustinefou
  7. 7. Augustine Fou- 7 - Related Articles Augustine Fou- 7 - http://www.slideshare.net/augustinefou/viewability-of-display-ads-vs- video-ads-2014-by-augustine-fou http://www.slideshare.net/augustinefou/video-ads-vs-tv-ads-by-the- numbers-comparison-by-augustine-fou http://www.slideshare.net/augustinefou/viewability-of-tv-ads-vs- digital-ads-2014-by-augustine-fou https://www.linkedin.com/today/post/article/20140530150731-84444- 5-reasons-video-ads-kick-tv-ads http://www.slideshare.net/augustinefou/cord-cutting-phone-tv-by- augustine-fou-and-tery-spataro
  8. 8. Augustine Fou- 8 - APPENDIX
  9. 9. Augustine Fou- 9 - Reasons for Streaming Source: IAB May 1, 2013
  10. 10. Augustine Fou- 10 - Streamers Are Picky/Savvy Source: Harris Interactive via MarketingCharts August 2013
  11. 11. Augustine Fou- 11 - Streamers Watch Less Pay-TV Source: GfK July 2013 via Marketing Charts

×