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Augustine Fou- 1 -
Content Marketing
for B2B
Dr. Augustine Fou
September 2013
Augustine Fou- 2 -
Source: eMarketer April 2013
B2B Use of Content Marketing
91%
already
use it
Augustine Fou- 3 -
Source: eMarketer April 2013
Content Marketing Spending
54% plan to
increase or
“significantly
increase...
Augustine Fou- 4 -
Source: eMarketer April 2013
Objective of Content Marketing
“Engage
customers and
prospects, drive
sale...
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Content Marketing for B2B

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How b2b companies use content marketing; what are their top priorities in content marketing?

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Transcript of "Content Marketing for B2B"

  1. 1. Augustine Fou- 1 - Content Marketing for B2B Dr. Augustine Fou September 2013
  2. 2. Augustine Fou- 2 - Source: eMarketer April 2013 B2B Use of Content Marketing 91% already use it
  3. 3. Augustine Fou- 3 - Source: eMarketer April 2013 Content Marketing Spending 54% plan to increase or “significantly increase” content marketing spending.
  4. 4. Augustine Fou- 4 - Source: eMarketer April 2013 Objective of Content Marketing “Engage customers and prospects, drive sales, and educate the market” are top objectives of content marketing.

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