Content Marketing Examples for B2C by Augustine Fou Hollis Thomases 2014


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Brands now have many alternatives to producing high quality content for marketing purposes. See the examples below. This is significantly impacting ad agencies historic business models where they make money on the production.

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Content Marketing Examples for B2C by Augustine Fou Hollis Thomases 2014

  1. 1. Augustine Fou- 1 - Content Marketing Examples for B2C - 1 - Hollis Thomases Dr. Augustine Fou May 2014
  2. 2. Augustine Fou- 2 - Original Content RedBull is more than just an energy drink company now; they have transformed themselves into a media company that produces and distributes interesting content that people want to watch.
  3. 3. Augustine Fou- 3 - Enthusiast Driven Brand GoPro’s customers supplied awesome footage of their adventures, shot with GoPro cameras. The crowdsourced content BECAME the marketing engine for the company and brand.
  4. 4. Augustine Fou- 4 - Crowdsourced Creativity Brands can now crowdsource ideas from fans and then produce the original content (in this case videos) for marketing. Mini USA engaged their loyal owners to create ideas for the launch of the new Hardtop. 10 winning stories were selected and produced into videos, some of which went viral.
  5. 5. Augustine Fou- 5 - Lower Cost Alternatives Brands now have ways to produce quality original content at a fraction of what it used to cost to produce a glossy TV ad. Ford sponsored video by DevinSuperTramp Showcases new electric Ford car, used in the bike tour to various locations around San Francisco.
  6. 6. Augustine Fou- 6 - So What? “The advertising industry is under attack on many fronts. The above examples show great content used for marketing, that was produced from ideas crowdsourced from customers and fans. No longer does it take a lot of money or time to produce good quality content; nor do people even want overly polished TV ads any more.” Augustine Fou- 6 - - Dr. Augustine Fou
  7. 7. Augustine Fou- 7 - Hollis Thomases – Digital Liaison In 1998, Hollis Thomases founded Maryland-based Web Ad.vantage, providing strategic digital marketing and advertising solutions. An award-winning entrepreneur, Hollis authored the book, “Twitter Marketing: An Hour a Day,” published in January 2010 by John Wiley & Sons, and is a columnist with, Social Media Marketing Magazine, and ClickZ. Hollis also frequently speaks at industry conferences and association events. Hollis has delivered cost-effective actions and insights for an extensive list of clients including Endo Pharmaceuticals, SANYO Biomedical, DAP Products, Inc., UNICEF Canada, and Visit Baltimore. Hollis Thomases graduated from Cornell University with a BA in Social Relations. You can find her in the Twittersphere @hollisthomases, on LinkedIn, by email or by old-fashioned phone: +011-410-942-0488.
  8. 8. Augustine Fou- 8 - Dr. Augustine Fou – Digital Consigliere “I study trends and advise clients and agencies on staying on-trend or ahead of them. What agencies used to make money on (producing TV ads) may not be profitable for them any more as brands and clients have many new alternatives; and some do it themselves very well.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: Slideshares: LinkedIn:
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