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Computer Internet Mobile Trends 2014 by Augustine Fou
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Computer Internet Mobile Trends 2014 by Augustine Fou

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Technologies like smartphones and mobile broadband have given consumers constant and instant access to information. This has shifted the power into their hands and away from advertisers and retailers. ...

Technologies like smartphones and mobile broadband have given consumers constant and instant access to information. This has shifted the power into their hands and away from advertisers and retailers.

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Computer Internet Mobile Trends 2014 by Augustine Fou Computer Internet Mobile Trends 2014 by Augustine Fou Presentation Transcript

  • Augustine Fou- 1 - Underlying Tech Trends Enabling Digital Trends Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com March 2014
  • Augustine Fou- 2 - Computer Use at 81% Source: Pew Internet, Feb 2014 Augustine Fou- 2 -
  • Augustine Fou- 3 - Internet Adoption at 87% Source: Pew Internet, Feb 2014 Augustine Fou- 3 -
  • Augustine Fou- 4 - Cell Phone Ownership Source: Pew Internet, Feb 2014 90% have cell phones Augustine Fou- 4 -
  • Augustine Fou- 5 - Smartphone Ownership Source: Pew Internet, Feb 2014 58% use smartphones Augustine Fou- 5 -
  • Augustine Fou- 6 - Use of Social Networks Augustine Fou- 6 - Source: Pew Internet Dec 2013 Who Uses Social Networks Use on Mobile Devices
  • Augustine Fou- 7 - Top Online Activities Source: Pew Internet, April 2012 Augustine Fou- 7 -
  • Augustine Fou- 8 - Speed of Adoption Source: Forbes Magazine
  • Augustine Fou- 9 - Indispensible Tech Source: Pew Internet, Feb 2014 Augustine Fou- 9 -
  • Augustine Fou- 10 - Users’ Habits Have Changed Irreversibly Augustine Fou- 10 -
  • Augustine Fou- 11 - Users have instant and … …constant access to info “no, that isn’t the ‘best price’ for this HDTV and the reviews aren’t even that good… ” • 43% smartphone owners used device in-store • 15% checked prices in-store and then bought from competitor Source: comScore 2012 Augustine Fou- 11 -
  • Augustine Fou- 12 - People ignore “interruption media” and only pay attention to information they are seeking. (“Purple Cow” by Seth Godin) • Direct marketing • Email marketing • Online marketing • Sports marketing • Word of mouth marketing • Guerrilla marketing • Blog marketing • Event marketing • Product placement • In-game marketing • Sponsorships Advertisers push message out Users do their own research Users “pull” info PULLPUSH Augustine Fou- 12 -
  • Augustine Fou- 13 - User Habit: “search” … if they can’t find you, you don’t exist Page 1 Most modern users look no further than page 1 Augustine Fou- 13 -
  • Augustine Fou- 14 - User Expectation: “now” … if they can’t find you right now, they’ll leave. Screen shots of how websites appear on Blackberries JnJ.com Novartis.com GSK.com Augustine Fou- 14 -
  • Augustine Fou- 15 - Screen-based consumption Source: Google, August 2012 Multi-screen World Augustine Fou- 15 -
  • Augustine Fou- 16 - Users trust peers most.. …ads the least Augustine Fou- 16 -
  • Augustine Fou- 17 - Dr. Augustine Fou – Digital Consigliere “I advise clients on using insights from digital to improve their advertising and marketing across all channels; and even more importantly, to synergize and unify the different tactics to drive business outcomes.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou e: acfou@mktsci.com p: 212-203-7239