Augustine Fou- 1 -
Underlying Tech Trends
Enabling Digital Trends
Dr. Augustine Fou
http://linkd.in/augustinefou
acfou @mk...
Augustine Fou- 2 -
Computer Use at 81%
Source: Pew Internet, Feb 2014
Augustine Fou- 2 -
Augustine Fou- 3 -
Internet Adoption at 87%
Source: Pew Internet, Feb 2014
Augustine Fou- 3 -
Augustine Fou- 4 -
Cell Phone Ownership
Source: Pew Internet, Feb 2014
90% have cell phones
Augustine Fou- 4 -
Augustine Fou- 5 -
Smartphone Ownership
Source: Pew Internet, Feb 2014
58% use smartphones
Augustine Fou- 5 -
Augustine Fou- 6 -
Use of Social Networks
Augustine Fou- 6 -
Source: Pew Internet Dec 2013
Who Uses Social Networks Use on...
Augustine Fou- 7 -
Top Online Activities
Source: Pew Internet, April 2012
Augustine Fou- 7 -
Augustine Fou- 8 -
Speed of Adoption
Source: Forbes Magazine
Augustine Fou- 9 -
Indispensible Tech
Source: Pew Internet, Feb 2014
Augustine Fou- 9 -
Augustine Fou- 10 -
Users’ Habits Have
Changed Irreversibly
Augustine Fou- 10 -
Augustine Fou- 11 -
Users have instant and …
…constant access to info
“no, that isn’t the ‘best price’
for this HDTV and t...
Augustine Fou- 12 -
People ignore “interruption media” and
only pay attention to information they are
seeking. (“Purple Co...
Augustine Fou- 13 -
User Habit: “search”
… if they can’t find you, you don’t exist
Page 1
Most modern users look
no furthe...
Augustine Fou- 14 -
User Expectation: “now”
… if they can’t find you right now, they’ll leave.
Screen shots of how website...
Augustine Fou- 15 -
Screen-based consumption
Source: Google, August 2012 Multi-screen World
Augustine Fou- 15 -
Augustine Fou- 16 -
Users trust peers most..
…ads the least
Augustine Fou- 16 -
Augustine Fou- 17 -
Dr. Augustine Fou – Digital Consigliere
“I advise clients on using insights from
digital to improve th...
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Computer Internet Mobile Trends 2014 by Augustine Fou

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Technologies like smartphones and mobile broadband have given consumers constant and instant access to information. This has shifted the power into their hands and away from advertisers and retailers.

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Transcript of "Computer Internet Mobile Trends 2014 by Augustine Fou"

  1. 1. Augustine Fou- 1 - Underlying Tech Trends Enabling Digital Trends Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com March 2014
  2. 2. Augustine Fou- 2 - Computer Use at 81% Source: Pew Internet, Feb 2014 Augustine Fou- 2 -
  3. 3. Augustine Fou- 3 - Internet Adoption at 87% Source: Pew Internet, Feb 2014 Augustine Fou- 3 -
  4. 4. Augustine Fou- 4 - Cell Phone Ownership Source: Pew Internet, Feb 2014 90% have cell phones Augustine Fou- 4 -
  5. 5. Augustine Fou- 5 - Smartphone Ownership Source: Pew Internet, Feb 2014 58% use smartphones Augustine Fou- 5 -
  6. 6. Augustine Fou- 6 - Use of Social Networks Augustine Fou- 6 - Source: Pew Internet Dec 2013 Who Uses Social Networks Use on Mobile Devices
  7. 7. Augustine Fou- 7 - Top Online Activities Source: Pew Internet, April 2012 Augustine Fou- 7 -
  8. 8. Augustine Fou- 8 - Speed of Adoption Source: Forbes Magazine
  9. 9. Augustine Fou- 9 - Indispensible Tech Source: Pew Internet, Feb 2014 Augustine Fou- 9 -
  10. 10. Augustine Fou- 10 - Users’ Habits Have Changed Irreversibly Augustine Fou- 10 -
  11. 11. Augustine Fou- 11 - Users have instant and … …constant access to info “no, that isn’t the ‘best price’ for this HDTV and the reviews aren’t even that good… ” • 43% smartphone owners used device in-store • 15% checked prices in-store and then bought from competitor Source: comScore 2012 Augustine Fou- 11 -
  12. 12. Augustine Fou- 12 - People ignore “interruption media” and only pay attention to information they are seeking. (“Purple Cow” by Seth Godin) • Direct marketing • Email marketing • Online marketing • Sports marketing • Word of mouth marketing • Guerrilla marketing • Blog marketing • Event marketing • Product placement • In-game marketing • Sponsorships Advertisers push message out Users do their own research Users “pull” info PULLPUSH Augustine Fou- 12 -
  13. 13. Augustine Fou- 13 - User Habit: “search” … if they can’t find you, you don’t exist Page 1 Most modern users look no further than page 1 Augustine Fou- 13 -
  14. 14. Augustine Fou- 14 - User Expectation: “now” … if they can’t find you right now, they’ll leave. Screen shots of how websites appear on Blackberries JnJ.com Novartis.com GSK.com Augustine Fou- 14 -
  15. 15. Augustine Fou- 15 - Screen-based consumption Source: Google, August 2012 Multi-screen World Augustine Fou- 15 -
  16. 16. Augustine Fou- 16 - Users trust peers most.. …ads the least Augustine Fou- 16 -
  17. 17. Augustine Fou- 17 - Dr. Augustine Fou – Digital Consigliere “I advise clients on using insights from digital to improve their advertising and marketing across all channels; and even more importantly, to synergize and unify the different tactics to drive business outcomes.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou e: acfou@mktsci.com p: 212-203-7239

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