Competitive Broadsiding by Augustine Fou Chief Strategist


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To create sustainable competitive advantage, I help my clients monitor trends both within their industry and outside, so they can not only anticipate competition from other, unlikely sources, but also plan for it.

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Competitive Broadsiding by Augustine Fou Chief Strategist

  1. 1. Augustine Fou- 1 - Dr. Augustine Fou April 2013 Competitive “Broadside” Unexpected Competition from Other Sectors
  2. 2. Augustine Fou- 2 - 3D Prining vs Dr Scholls Source: by-this-time-next-year-you- could-be-3d-printing-custom- comfortable-inserts-for-your- shoes/ By this time next year, you could be 3D printing custom comfortable inserts for your shoes
  3. 3. Augustine Fou- 3 - Wearables vs WeightWatchers Now that people can track their own fitness continuously, they need services/products like WeightWatchers less and less.
  4. 4. Augustine Fou- 4 - Smartphones vs Microsoft Smartphones’ usage patterns mirror desktop usage; people realize they don’t need full fledged PC/Laptop for most tasks. Source: Mary Meeker, KPCB, December 2012
  5. 5. Augustine Fou- 5 - Facebook vs Television Branding dollars shifting online searching for enormous “reach” Source: Compete Feb 2013 Facebook Feb 2013 Metrics 1.5x Superbowls every month Superbowl 2013 Audience 108M eCPM: $0.37 eCPM: $37 100x less expensive
  6. 6. Augustine Fou- 6 - SMS Apps vs Telcos Text messages sent via apps (data channel) cause billions in lost premium SMS revenue Source: Strategy Analytics Feb 2013, via GigaOm “Operators stand to lose more than $3 billion (€2.3 billion) in mobile messaging revenues will be lost to operators between 2012 and 2017 as consumers are attracted to use over-the-top messaging services, according to a new report from research firm Strategy Analytics.” Older Article: 2012 BGR Facebook is Killing Carriers’ SMS Revenue
  7. 7. Augustine Fou- 7 - Amazon vs Grocery Stores Source: Business Insider, March 2014 Same-day delivery Local warehouses Dry Goods and Non- perishables experience Millions of customers already “locked in” via Amazon Prime
  8. 8. Augustine Fou- 8 - Drones for Emergencies Source: http://www.nbcnews.c om/technology/swarm s-drones-could-be- next-frontier- emergency-response- 2D11988741 Swarms of drones could be the next frontier in emergency response.
  9. 9. Augustine Fou- 9 - Dr. Augustine Fou – Chief Digital Strategist “To create sustainable competitive advantage, I help my clients monitor trends both within their industry and outside, so they can not only anticipate competition from other, unlikely sources, but also plan for it.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: Slideshares: LinkedIn:
  10. 10. Augustine Fou- 10 - Related Articles Percent of Ecommerce from Mobile By: Augustine Fou, March 27, 2013 Trends in Advertising By: Augustine Fou, Nov 15, 2012 Biggest Lies of Television Advertising By: Augustine Fou, May 1, 2012 Digital is a Philosophy By: Augustine Fou, March 31, 2011 Augustine Fou- 10 -
  11. 11. Augustine Fou- 11 - APPENDIX
  12. 12. Augustine Fou- 12 - Fashion brands’ Fans Bigger than Top TV Shows May 1, 2012 12 Hermes Cartier Versace Fendi Prada Armani Coach Calvin Klein Ralph Lauren Dolce & Gabbana Chanel Louis Vuitton Gucci Dior Burberry 12.6M 7.8M 7.6M 7.3M 6.5M 5.3M 4.9M 4.0M 3.3M 3.1M 1.7M 1.6M 0.8M 0.7M 0.6M NCIS Dancing with the Stars Person Of Interest Big Bang Theory The Voice Blue Bloods Unforgettable 60 Minutes SURVIVOR: ONE WORLD Body Of Proof CSI: NY Touch Rules of Engagement Desperate Housewives Once Upon A Time8.4M 8.5M 8.6M 8.9M 9.5M 9.7M 10.0M 10.1M 10.5M 10.7M 12.0M 14.0M 14.6M 18.0M 18.6M Source: Facebook, April 2012 Source: TVByTheNumbers, April 2012
  13. 13. Augustine Fou- 13 - Branding Dollars Shift to Facebook 2012 2016 Television ($69B, 2012) Digital ($32B, 2012) Facebook 11% Google 62% Other 27% branding/awareness performance “Soup and Soda” “Cars and Computers” 57% 43% Broadcast Cable Television ($61B, 2012) Digital ($36B, 2012) Facebook 28% Google 63% Other 9%54% 46% Broadcast Cable