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Comparing Facebook Twitter LinkedIn YouTube Ads by Augustine Fou Chief Digital Officer
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Comparing Facebook Twitter LinkedIn YouTube Ads by Augustine Fou Chief Digital Officer

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How do different kinds of ads on Facebook, Twitter, LinkedIn, and YouTube stack up against each other in terms of impressions and clicks.

How do different kinds of ads on Facebook, Twitter, LinkedIn, and YouTube stack up against each other in terms of impressions and clicks.

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Comparing Facebook Twitter LinkedIn YouTube Ads by Augustine Fou Chief Digital Officer Comparing Facebook Twitter LinkedIn YouTube Ads by Augustine Fou Chief Digital Officer Presentation Transcript

  • Comparing Facebook, Twitter, LinkedIn, YouTube Ads Dr. Augustine Fou http://www.linkedin.com/in/augustinefou December 18, 2012.December 18, 2012 1
  • Important Notices • The ads are mainly display ads • The different ad types should not be compared apples-to-apples • The content in the ads is different and should not be directly compared • Each type of ad should serve its own purpose and audienceDecember 18, 2012 2
  • Facebook Ads 687,000 impressions 115 clicks 0.017% CTR (click through rate ) $1.58 CPC (cost per click)December 18, 2012 3
  • Twitter Ads 4,961 impressions 0.24% follow-rate $1.68 CPF (cost per follow)December 18, 2012 4
  • LinkedIn Ads 2,402,636 impressions 1,062 clicks 0.044% CTR (click through rate) $2.23 CPC (cost per click)December 18, 2012 5
  • Adwords TrueView Ads 292,984 impressions 2,127 views $0.17 CPV (cost per view) 193 clicks $1.93 CPC (cost per click)December 18, 2012 6
  • StumbleUpon Ads Effective CPV (cost per view) 7.5 cents 9.9 cents 8.8 cents 5.0 cents 5.0 cents etcDecember 18, 2012 7
  • So What? “Different types of ads are used in different ways, targeting different audiences. But they all have reported impressions and click through rates. So they can be compared or benchmarked with caveats. Choose the right one for your audience and business objectives.” - Dr. Augustine FouDecember 18, 2012 8
  • Dr. Augustine Fou – Chief Digital Strategist “I advise clients on optimizing their use of digital tools and techniques.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23ClickZ Articles: http://www.clickz.com/author/1151/augustine-fouSlideshares: http://www.slideshare.net/augustinefouLinkedIn: http://www.linkedin.com/in/augustinefou @acfou Augustine Fou