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Branding Dollars Shift from TV to Digital Video by Augustine Fou

by Digital Consigliere at Marketing Science Consulting Group, Inc. on Dec 31, 2013

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Budgets continue to shift from traditional TV advertising to online video ads -- for a variety of reasons. Brands realize that video ads can reach similarly large audiences and also provide far more ...

Budgets continue to shift from traditional TV advertising to online video ads -- for a variety of reasons. Brands realize that video ads can reach similarly large audiences and also provide far more detailed metrics about whether users saw or acted upon the ads (compared with TV).

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Branding Dollars Shift from TV to Digital Video by Augustine Fou Branding Dollars Shift from TV to Digital Video by Augustine Fou Presentation Transcript