Your SlideShare is downloading. ×
Brand Safety Issues Examples Research by Augustine Fou
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Brand Safety Issues Examples Research by Augustine Fou

772
views

Published on

Brand safety issues can occur even on very mainstream and reputable sites.

Brand safety issues can occur even on very mainstream and reputable sites.

Published in: Marketing

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
772
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Augustine Fou- 1 - Dr. Augustine Fou acfou [at] mktsci.com http://linkd.in/augustinefou July 2014 Brand Safety Issues with Display Ads
  • 2. Augustine Fou- 2 - Author’s Commentary “Even with website blacklisting and whitelisting, when you do programmatic ad targeting, these brand safety issues may occur. Notice the mainstream sites that would not be blacklisted, but still the brand safety problems for advertisers.”
  • 3. Augustine Fou- 3 - Facebook.com Images promoting violence against women American Express ad
  • 4. Augustine Fou- 4 - FunnyorDie.com Kraft Velveeta display ad “gang rape videos” keyword auto-generated page
  • 5. Augustine Fou- 5 - TheLeek.com KitchenAid display ads
  • 6. Augustine Fou- 6 - Facebook.com Amazon ad Images promoting violence against women Sky ad Iams ad
  • 7. Augustine Fou- 7 - Slideshare.net Carnival Cruise Line ad next to AdultFriendFinder slideshare Site:slideshare.net
  • 8. Augustine Fou- 8 - Brand Safety Issue Geico ad next to AdultFriendFinder slideshare
  • 9. Augustine Fou- 9 - Break.com Site: break.com
  • 10. Augustine Fou- 10 - Brand Safety Issue
  • 11. Augustine Fou- 11 - Baby Metal NSFW Sprint Framily Ad next to .. Baby Metal punk rock video
  • 12. Augustine Fou- 12 - Dr. Augustine Fou – Technical Forensics “I advise clients on optimizing advertising across all channels. One main area of focus is reducing ad waste due to fraud – fake impressions, clicks, leads, and sales – which produces immediate ROI.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  • 13. Augustine Fou- 13 - Related Articles Fake YouTube Videos By: Augustine Fou, December 2013 Fake Linkedin Profiles By: Augustine Fou, December 2013 Fake Facebook Profiles By: Augustine Fou, Dec 2013 Fake Twitter Accounts By: Augustine Fou, August 2013 An Ecosystem of Digital Ad Fraud By: Augustine Fou, October 2013 Augustine Fou- 13 - Digital Ad Fraud Briefing By: Augustine Fou December 2013 Ad Fraud Fighting Techniques By: Augustine Fou October 2013 How Display Fraud Works By: Augustine Fou, May 2013 How Click Fraud Works By: Augustine Fou, November 2013 The Magnitude of Digital Ad Fraud By: Augustine Fou, November 2013