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Brand Safety Issues Examples Research by Augustine Fou
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Brand Safety Issues Examples Research by Augustine Fou

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Brand safety issues can occur even on very mainstream and reputable sites.

Brand safety issues can occur even on very mainstream and reputable sites.

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Brand Safety Issues Examples Research by Augustine Fou Brand Safety Issues Examples Research by Augustine Fou Presentation Transcript

  • Augustine Fou- 1 - Dr. Augustine Fou acfou [at] mktsci.com http://linkd.in/augustinefou July 2014 Brand Safety Issues with Display Ads
  • Augustine Fou- 2 - Author’s Commentary “Even with website blacklisting and whitelisting, when you do programmatic ad targeting, these brand safety issues may occur. Notice the mainstream sites that would not be blacklisted, but still the brand safety problems for advertisers.”
  • Augustine Fou- 3 - Facebook.com Images promoting violence against women American Express ad
  • Augustine Fou- 4 - FunnyorDie.com Kraft Velveeta display ad “gang rape videos” keyword auto-generated page
  • Augustine Fou- 5 - TheLeek.com KitchenAid display ads
  • Augustine Fou- 6 - Facebook.com Amazon ad Images promoting violence against women Sky ad Iams ad
  • Augustine Fou- 7 - Slideshare.net Carnival Cruise Line ad next to AdultFriendFinder slideshare Site:slideshare.net
  • Augustine Fou- 8 - Brand Safety Issue Geico ad next to AdultFriendFinder slideshare
  • Augustine Fou- 9 - Break.com Site: break.com
  • Augustine Fou- 10 - Brand Safety Issue
  • Augustine Fou- 11 - Baby Metal NSFW Sprint Framily Ad next to .. Baby Metal punk rock video
  • Augustine Fou- 12 - Dr. Augustine Fou – Technical Forensics “I advise clients on optimizing advertising across all channels. One main area of focus is reducing ad waste due to fraud – fake impressions, clicks, leads, and sales – which produces immediate ROI.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  • Augustine Fou- 13 - Related Articles Fake YouTube Videos By: Augustine Fou, December 2013 Fake Linkedin Profiles By: Augustine Fou, December 2013 Fake Facebook Profiles By: Augustine Fou, Dec 2013 Fake Twitter Accounts By: Augustine Fou, August 2013 An Ecosystem of Digital Ad Fraud By: Augustine Fou, October 2013 Augustine Fou- 13 - Digital Ad Fraud Briefing By: Augustine Fou December 2013 Ad Fraud Fighting Techniques By: Augustine Fou October 2013 How Display Fraud Works By: Augustine Fou, May 2013 How Click Fraud Works By: Augustine Fou, November 2013 The Magnitude of Digital Ad Fraud By: Augustine Fou, November 2013