Augustine Fou- 1 -
Dr. Augustine Fou
acfou [at] mktsci.com
http://linkd.in/augustinefou
July 2014
Brand Safety Issues
with...
Augustine Fou- 2 -
Author’s Commentary
“Even with website blacklisting and
whitelisting, when you do programmatic ad
targe...
Augustine Fou- 3 -
Facebook.com
Images promoting violence against women
American Express ad
Augustine Fou- 4 -
FunnyorDie.com Kraft Velveeta
display ad
“gang rape
videos” keyword
auto-generated
page
Augustine Fou- 5 -
TheLeek.com KitchenAid
display ads
Augustine Fou- 6 -
Facebook.com
Amazon ad
Images promoting violence against women
Sky ad
Iams ad
Augustine Fou- 7 -
Slideshare.net
Carnival Cruise Line ad next to
AdultFriendFinder slideshare
Site:slideshare.net
Augustine Fou- 8 -
Brand Safety Issue
Geico ad next to
AdultFriendFinder slideshare
Augustine Fou- 9 -
Break.com
Site: break.com
Augustine Fou- 10 -
Brand Safety Issue
Augustine Fou- 11 -
Baby Metal NSFW
Sprint Framily
Ad
next to ..
Baby Metal
punk rock video
Augustine Fou- 12 -
Dr. Augustine Fou – Technical Forensics
“I advise clients on optimizing
advertising across all channel...
Augustine Fou- 13 -
Related Articles
Fake YouTube Videos
By: Augustine Fou, December 2013
Fake Linkedin Profiles
By: Augus...
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Brand Safety Issues Examples Research by Augustine Fou

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Brand safety issues can occur even on very mainstream and reputable sites.

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Brand Safety Issues Examples Research by Augustine Fou

  1. 1. Augustine Fou- 1 - Dr. Augustine Fou acfou [at] mktsci.com http://linkd.in/augustinefou July 2014 Brand Safety Issues with Display Ads
  2. 2. Augustine Fou- 2 - Author’s Commentary “Even with website blacklisting and whitelisting, when you do programmatic ad targeting, these brand safety issues may occur. Notice the mainstream sites that would not be blacklisted, but still the brand safety problems for advertisers.”
  3. 3. Augustine Fou- 3 - Facebook.com Images promoting violence against women American Express ad
  4. 4. Augustine Fou- 4 - FunnyorDie.com Kraft Velveeta display ad “gang rape videos” keyword auto-generated page
  5. 5. Augustine Fou- 5 - TheLeek.com KitchenAid display ads
  6. 6. Augustine Fou- 6 - Facebook.com Amazon ad Images promoting violence against women Sky ad Iams ad
  7. 7. Augustine Fou- 7 - Slideshare.net Carnival Cruise Line ad next to AdultFriendFinder slideshare Site:slideshare.net
  8. 8. Augustine Fou- 8 - Brand Safety Issue Geico ad next to AdultFriendFinder slideshare
  9. 9. Augustine Fou- 9 - Break.com Site: break.com
  10. 10. Augustine Fou- 10 - Brand Safety Issue
  11. 11. Augustine Fou- 11 - Baby Metal NSFW Sprint Framily Ad next to .. Baby Metal punk rock video
  12. 12. Augustine Fou- 12 - Dr. Augustine Fou – Technical Forensics “I advise clients on optimizing advertising across all channels. One main area of focus is reducing ad waste due to fraud – fake impressions, clicks, leads, and sales – which produces immediate ROI.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  13. 13. Augustine Fou- 13 - Related Articles Fake YouTube Videos By: Augustine Fou, December 2013 Fake Linkedin Profiles By: Augustine Fou, December 2013 Fake Facebook Profiles By: Augustine Fou, Dec 2013 Fake Twitter Accounts By: Augustine Fou, August 2013 An Ecosystem of Digital Ad Fraud By: Augustine Fou, October 2013 Augustine Fou- 13 - Digital Ad Fraud Briefing By: Augustine Fou December 2013 Ad Fraud Fighting Techniques By: Augustine Fou October 2013 How Display Fraud Works By: Augustine Fou, May 2013 How Click Fraud Works By: Augustine Fou, November 2013 The Magnitude of Digital Ad Fraud By: Augustine Fou, November 2013

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