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Brand Extensions That Work Others That Failed by Augustine Fou
Brand Extensions That Work Others That Failed by Augustine Fou
Brand Extensions That Work Others That Failed by Augustine Fou
Brand Extensions That Work Others That Failed by Augustine Fou
Brand Extensions That Work Others That Failed by Augustine Fou
Brand Extensions That Work Others That Failed by Augustine Fou
Brand Extensions That Work Others That Failed by Augustine Fou
Brand Extensions That Work Others That Failed by Augustine Fou
Brand Extensions That Work Others That Failed by Augustine Fou
Brand Extensions That Work Others That Failed by Augustine Fou
Brand Extensions That Work Others That Failed by Augustine Fou
Brand Extensions That Work Others That Failed by Augustine Fou
Brand Extensions That Work Others That Failed by Augustine Fou
Brand Extensions That Work Others That Failed by Augustine Fou
Brand Extensions That Work Others That Failed by Augustine Fou
Brand Extensions That Work Others That Failed by Augustine Fou
Brand Extensions That Work Others That Failed by Augustine Fou
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Brand Extensions That Work Others That Failed by Augustine Fou

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Using digital channels and ecommerce brands can now test concepts quickly to determine what will likely work before huge amounts of money are spent on distribution and marketing.

Using digital channels and ecommerce brands can now test concepts quickly to determine what will likely work before huge amounts of money are spent on distribution and marketing.

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  • 1. Brand ExtensionsThat Worked, or Not Dr. Augustine Fou http://linkd.in/augustinefou February 9, 2013.
  • 2. Worked WellFebruary 9, 2013 2
  • 3. AltoidsCuriously Strong Fruit SoursFebruary 9, 2013 3
  • 4. Taco BellDoritos LocosFebruary 9, 2013 4
  • 5. StarbucksCoffee Ice Cream and LiqueurFebruary 9, 2013 5
  • 6. Ocean SprayDried Cranberries and other fruitsFebruary 9, 2013 6
  • 7. Didn’t WorkFebruary 9, 2013 7
  • 8. Arizona Iced TeaNachos ‘n Cheese DipFebruary 9, 2013 8
  • 9. VirginWater PurifierFebruary 9, 2013 9
  • 10. SamsoniteOuterwearFebruary 9, 2013 10
  • 11. Dr PepperMarinadeFebruary 9, 2013 11
  • 12. Paula DeanKid’s FurnitureFebruary 9, 2013 12
  • 13. ZippoThe Women’s PerfumeFebruary 9, 2013 13
  • 14. LifeSaversSodaFebruary 9, 2013 14
  • 15. NikeDeodorantFebruary 9, 2013 15
  • 16. So What? “Many brands have attempted to extend their brands into lucrative new categories, some successfully, others not so much. Using digital channels and ecommerce brands can now test concepts quickly to determine what will likely work before huge amounts of money are spent on distribution and marketing.” - Dr. Augustine Fou- 16 - Augustine Fou
  • 17. Dr. Augustine Fou – Agency Czar “I advise brands on using insights from digital to speed innovation, product development and testing, and also improve all marketing.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefouFebruary 9, 2013 17 acfou@mktsci.com

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