Your SlideShare is downloading. ×
Bot vs Human in Digital Advertising Web Traffic by Augustine Fou
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Bot vs Human in Digital Advertising Web Traffic by Augustine Fou

233
views

Published on

bot traffic accounts for the majority of the traffic online -- thus ad impressions that are served up to these bots is useless to advertisers.

bot traffic accounts for the majority of the traffic online -- thus ad impressions that are served up to these bots is useless to advertisers.

Published in: Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
233
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Augustine Fou- 1 - 39% human 61% bot traffic Bot vs Human Web Traffic Source: Incapsula Source: Solve Media Dec 31 2013 51% suspicious 22-29% confirmed bot
  • 2. Augustine Fou- 2 - What Bots Look Like Source: Marketing Science Consulting Group demo
  • 3. Augustine Fou- 3 - Dr. Augustine Fou – Digital Consigliere “I study digital ad effectiveness. One key area of research is ad fraud – mostly caused by bots which generate ad impressions which are not useful to advertisers. I advise clients on optimizing against this form of fraud and waste.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  • 4. Augustine Fou- 4 - Related Articles Augustine Fou- 4 - http://www.slideshare.net/augustinefou/digital-ad-fraud-countermeasures-by-augustine- fou http://www.slideshare.net/augustinefou/search-ad-fraud-101-by-augustine-fou- technical-forensics http://www.slideshare.net/augustinefou/augustine-fou-five-tips-for-combatting-digital- ad-fraud http://www.slideshare.net/augustinefou/display-ad-fraud-101-by-augustine-fou- technical-forensics http://www.slideshare.net/augustinefou/sizing-digital-ad-fraud-investigation-by- augustine-fou http://www.slideshare.net/augustinefou/industry-actions-against-digital-ad-fraud- reported-by-augustine-fou