Bot vs Human in Digital Advertising Web Traffic by Augustine Fou

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bot traffic accounts for the majority of the traffic online -- thus ad impressions that are served up to these bots is useless to advertisers.

bot traffic accounts for the majority of the traffic online -- thus ad impressions that are served up to these bots is useless to advertisers.

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  • 1. Augustine Fou- 1 - 39% human 61% bot traffic Bot vs Human Web Traffic Source: Incapsula Source: Solve Media Dec 31 2013 51% suspicious 22-29% confirmed bot
  • 2. Augustine Fou- 2 - What Bots Look Like Source: Marketing Science Consulting Group demo
  • 3. Augustine Fou- 3 - Dr. Augustine Fou – Digital Consigliere “I study digital ad effectiveness. One key area of research is ad fraud – mostly caused by bots which generate ad impressions which are not useful to advertisers. I advise clients on optimizing against this form of fraud and waste.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  • 4. Augustine Fou- 4 - Related Articles Augustine Fou- 4 - http://www.slideshare.net/augustinefou/digital-ad-fraud-countermeasures-by-augustine- fou http://www.slideshare.net/augustinefou/search-ad-fraud-101-by-augustine-fou- technical-forensics http://www.slideshare.net/augustinefou/augustine-fou-five-tips-for-combatting-digital- ad-fraud http://www.slideshare.net/augustinefou/display-ad-fraud-101-by-augustine-fou- technical-forensics http://www.slideshare.net/augustinefou/sizing-digital-ad-fraud-investigation-by- augustine-fou http://www.slideshare.net/augustinefou/industry-actions-against-digital-ad-fraud- reported-by-augustine-fou