Bot Generated Pages Sites Research by Augustine Fou
Upcoming SlideShare
Loading in...5
×
 

Bot Generated Pages Sites Research by Augustine Fou

on

  • 420 views

 

Statistics

Views

Total Views
420
Views on SlideShare
419
Embed Views
1

Actions

Likes
1
Downloads
0
Comments
0

1 Embed 1

https://twitter.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Bot Generated Pages Sites Research by Augustine Fou Bot Generated Pages Sites Research by Augustine Fou Presentation Transcript

  • Augustine Fou- 1 - Dr. Augustine Fou acfou [at] mktsci.com http://linkd.in/augustinefou July 2014 Bot Generated Pages, Sites, Content
  • Augustine Fou- 2 - Bots Make Fake Websites There has been a massive increase in fake websites using plagiarized content and stuffed full with ads. http://www.google.com/insidesearch/howsearchworks/fighting-spam.html
  • Augustine Fou- 3 - Algo-generated Pages Source: http://www.highdefdigest.com/tags/s how/Seiki_Digital Characteristics: • typically blog platform • keywords optimized for each post to attract organic traffic • content plaigiarized from press releases and other sites • stuffed with display ads, affiliate links or link bait
  • Augustine Fou- 4 - Not Human-Readable Characteristics • Auto-generated by bots, stuffed with search keywords • To attract organic search traffic • Not human readable (low instance of natural phrases) • Stuffed with affiliate links and display ads
  • Augustine Fou- 5 - Ad Stuffed Pages 85 ads on page
  • Augustine Fou- 6 - Keyword Stuffed Pages Alexa [no data] Compete [no data] Quantcast [no data]
  • Augustine Fou- 7 - Forum Sites – ad per post
  • Augustine Fou- 8 - Algo Generated Sites
  • Augustine Fou- 9 - Identical Template Sites http://picturesandbox.com/screengrab/grid.php
  • Augustine Fou- 10 - Hundreds of Identical Sites Source: more screen captures http://picturesandbox.com/screengrab/grouped.php
  • Augustine Fou- 11 - Bot Generated Facebook on Facebook using many of the same images and randomized content
  • Augustine Fou- 12 - Dr. Augustine Fou – Digital Consigliere “I advise clients on optimizing advertising across all channels. One main area of focus is reducing ad waste due to fraud – fake impressions, clicks, leads, and sales.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  • Augustine Fou- 13 - Related Articles Fake YouTube Videos By: Augustine Fou, December 2013 Fake Linkedin Profiles By: Augustine Fou, December 2013 Fake Facebook Profiles By: Augustine Fou, Dec 2013 Fake Twitter Accounts By: Augustine Fou, August 2013 An Ecosystem of Digital Ad Fraud By: Augustine Fou, October 2013 Augustine Fou- 13 - Digital Ad Fraud Briefing By: Augustine Fou December 2013 Ad Fraud Fighting Techniques By: Augustine Fou October 2013 How Display Fraud Works By: Augustine Fou, May 2013 How Click Fraud Works By: Augustine Fou, November 2013 The Magnitude of Digital Ad Fraud By: Augustine Fou, November 2013
  • Augustine Fou- 14 - APPENDIX
  • Augustine Fou- 15 - Digital Ad Spend (IAB FY 2013) Impressions (CPM/CPV) Clicks (CPC) Leads (CPL) Sales (CPA) Search 43% $18.5B Video 7% $3.0B Lead Gen 4% $1.7B 11% Other $4.8B Source: IAB, FY 2013 Internet Advertising Report, April 2014 $36.2B Display 19% $8.2B Mobile 15% $3.7B$2.8B NOTE: figures from IAB FY 2013 ($43B annual ad spend) CPM Performance • classifieds • sponsorship • rich media • email $6.5B
  • Augustine Fou- 16 - Digital Ad Fraud Estimates Impressions (CPM/CPV) Clicks (CPC) Search $18.5B $36.2B Ad Spend Display $8.2B Video $3.0B Mobile $3.7B$2.8B (U.S. digital ad spend only) DollarsAvg Fraud Rate $4B50%Display $2B60%Video $6B30%Search $2B40%Mobile $14BTOTALS 39% Multiple sources