Augustine Fou- 1 -
Dr. Augustine Fou
acfou [at] mktsci.com
http://linkd.in/augustinefou
July 2014
Bot Generated
Pages, Sit...
Augustine Fou- 2 -
Bots Make Fake Websites
There has been a massive increase in fake websites using
plagiarized content an...
Augustine Fou- 3 -
Algo-generated Pages
Source:
http://www.highdefdigest.com/tags/s
how/Seiki_Digital
Characteristics:
• t...
Augustine Fou- 4 -
Not Human-Readable
Characteristics
• Auto-generated by bots,
stuffed with search keywords
• To attract ...
Augustine Fou- 5 -
Ad Stuffed Pages
85 ads
on page
Augustine Fou- 6 -
Keyword Stuffed Pages
Alexa
[no data]
Compete
[no data]
Quantcast
[no data]
Augustine Fou- 7 -
Forum Sites – ad per post
Augustine Fou- 8 -
Algo Generated Sites
Augustine Fou- 9 -
Identical Template Sites
http://picturesandbox.com/screengrab/grid.php
Augustine Fou- 10 -
Hundreds of Identical Sites
Source: more screen captures
http://picturesandbox.com/screengrab/grouped....
Augustine Fou- 11 -
Bot Generated Facebook
on Facebook
using many of the same images and randomized content
Augustine Fou- 12 -
Dr. Augustine Fou – Digital Consigliere
“I advise clients on optimizing
advertising across all channel...
Augustine Fou- 13 -
Related Articles
Fake YouTube Videos
By: Augustine Fou, December 2013
Fake Linkedin Profiles
By: Augus...
Augustine Fou- 14 -
APPENDIX
Augustine Fou- 15 -
Digital Ad Spend (IAB FY 2013)
Impressions
(CPM/CPV)
Clicks
(CPC)
Leads
(CPL)
Sales
(CPA)
Search 43%
$...
Augustine Fou- 16 -
Digital Ad Fraud Estimates
Impressions
(CPM/CPV)
Clicks
(CPC)
Search
$18.5B
$36.2B Ad Spend
Display
$8...
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Bot Generated Pages Sites Research by Augustine Fou

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Bot Generated Pages Sites Research by Augustine Fou

  1. 1. Augustine Fou- 1 - Dr. Augustine Fou acfou [at] mktsci.com http://linkd.in/augustinefou July 2014 Bot Generated Pages, Sites, Content
  2. 2. Augustine Fou- 2 - Bots Make Fake Websites There has been a massive increase in fake websites using plagiarized content and stuffed full with ads. http://www.google.com/insidesearch/howsearchworks/fighting-spam.html
  3. 3. Augustine Fou- 3 - Algo-generated Pages Source: http://www.highdefdigest.com/tags/s how/Seiki_Digital Characteristics: • typically blog platform • keywords optimized for each post to attract organic traffic • content plaigiarized from press releases and other sites • stuffed with display ads, affiliate links or link bait
  4. 4. Augustine Fou- 4 - Not Human-Readable Characteristics • Auto-generated by bots, stuffed with search keywords • To attract organic search traffic • Not human readable (low instance of natural phrases) • Stuffed with affiliate links and display ads
  5. 5. Augustine Fou- 5 - Ad Stuffed Pages 85 ads on page
  6. 6. Augustine Fou- 6 - Keyword Stuffed Pages Alexa [no data] Compete [no data] Quantcast [no data]
  7. 7. Augustine Fou- 7 - Forum Sites – ad per post
  8. 8. Augustine Fou- 8 - Algo Generated Sites
  9. 9. Augustine Fou- 9 - Identical Template Sites http://picturesandbox.com/screengrab/grid.php
  10. 10. Augustine Fou- 10 - Hundreds of Identical Sites Source: more screen captures http://picturesandbox.com/screengrab/grouped.php
  11. 11. Augustine Fou- 11 - Bot Generated Facebook on Facebook using many of the same images and randomized content
  12. 12. Augustine Fou- 12 - Dr. Augustine Fou – Digital Consigliere “I advise clients on optimizing advertising across all channels. One main area of focus is reducing ad waste due to fraud – fake impressions, clicks, leads, and sales.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  13. 13. Augustine Fou- 13 - Related Articles Fake YouTube Videos By: Augustine Fou, December 2013 Fake Linkedin Profiles By: Augustine Fou, December 2013 Fake Facebook Profiles By: Augustine Fou, Dec 2013 Fake Twitter Accounts By: Augustine Fou, August 2013 An Ecosystem of Digital Ad Fraud By: Augustine Fou, October 2013 Augustine Fou- 13 - Digital Ad Fraud Briefing By: Augustine Fou December 2013 Ad Fraud Fighting Techniques By: Augustine Fou October 2013 How Display Fraud Works By: Augustine Fou, May 2013 How Click Fraud Works By: Augustine Fou, November 2013 The Magnitude of Digital Ad Fraud By: Augustine Fou, November 2013
  14. 14. Augustine Fou- 14 - APPENDIX
  15. 15. Augustine Fou- 15 - Digital Ad Spend (IAB FY 2013) Impressions (CPM/CPV) Clicks (CPC) Leads (CPL) Sales (CPA) Search 43% $18.5B Video 7% $3.0B Lead Gen 4% $1.7B 11% Other $4.8B Source: IAB, FY 2013 Internet Advertising Report, April 2014 $36.2B Display 19% $8.2B Mobile 15% $3.7B$2.8B NOTE: figures from IAB FY 2013 ($43B annual ad spend) CPM Performance • classifieds • sponsorship • rich media • email $6.5B
  16. 16. Augustine Fou- 16 - Digital Ad Fraud Estimates Impressions (CPM/CPV) Clicks (CPC) Search $18.5B $36.2B Ad Spend Display $8.2B Video $3.0B Mobile $3.7B$2.8B (U.S. digital ad spend only) DollarsAvg Fraud Rate $4B50%Display $2B60%Video $6B30%Search $2B40%Mobile $14BTOTALS 39% Multiple sources
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