AugustineFou- 1 -
Bot Activity by Hour
Peak bot
activity hours humans awake;
visiting websites
AugustineFou- 2 -
Typical Hour-of-Day Pattern
humans sleeping
humans awake;
visiting websites
AugustineFou- 3 -
Dr. Augustine Fou – Digital Consigliere
“I research ad fraud so I can advise
clients on how to detect an...
AugustineFou- 4 -
Related Articles
Augustine Fou- 4 -
http://www.slideshare.net/augustinefou/how-click-fraud-search-ad-fra...
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Bot Activity by Hour of Day Research by Augustine Fou

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Bots come out to play at night... when human visitors wane (because humans sleep) bot activity remains constant -- so as the donut charts show, the percentage of bot traffic and activity on websites is much higher at the wee hours of the night - like between 3a - 6a -- in particular.

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Bot Activity by Hour of Day Research by Augustine Fou

  1. 1. AugustineFou- 1 - Bot Activity by Hour Peak bot activity hours humans awake; visiting websites
  2. 2. AugustineFou- 2 - Typical Hour-of-Day Pattern humans sleeping humans awake; visiting websites
  3. 3. AugustineFou- 3 - Dr. Augustine Fou – Digital Consigliere “I research ad fraud so I can advise clients on how to detect and mitigate it. This has the most direct mpact on the ROI of their digital marketing programs (i.e. Reducing ad waste due to fraud).” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: https://www.linkedin.com/today/author/84444-augustinefou
  4. 4. AugustineFou- 4 - Related Articles Augustine Fou- 4 - http://www.slideshare.net/augustinefou/how-click-fraud-search-ad-fraud- works-analysis-by-augustine-fou http://www.slideshare.net/augustinefou/proof-positive-click-fraud- impacting-retailers-by-augustine-fou http://www.slideshare.net/augustinefou/proof-positive-click-fraud-sites- investigation-by-augustine-fou http://www.slideshare.net/augustinefou/ad-fraud-estimates-by-augustine-fou- technical-forensics-32293935 http://www.slideshare.net/augustinefou/fake-traffic-site-examples-2014- augustine-fou

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