Beginning of The End of Apple by Augustine Fou

  • 1,025 views
Uploaded on

The iPad mini is the latest of a string of Apple product launches and business decisions which may dampen its previously unassailable trajectory.

The iPad mini is the latest of a string of Apple product launches and business decisions which may dampen its previously unassailable trajectory.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,025
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Beginning of theEnd Dr. Augustine Fou November 12, 2012.
  • 2. Clutter of Too Much Choice-2- …and overlapping price points Augustine Fou
  • 3. The wrong comparison … … cannibalizes its own sibling-3- Augustine Fou
  • 4. It’s worse …. $199 $199 $329 … but still costs way more.-4- Augustine Fou
  • 5. Initial Reactions … Source: LA Times Nov 2012 “Lines For Apples iPad Source: Business Insider, Nov 2, 2012 Mini Are Surprisingly Short” “Apple said Monday that it sold 3 million iPads since Fridays debut .. but Source: CNN Money Nov 5, 2012 did not break out Mini sales figures.” … are not looking good.-5- Augustine Fou
  • 6. AAPL stock has also… -14% since iPad Mini debut … been punished.-6- Augustine Fou
  • 7. Dr. Augustine Fou – Chief Digital Strategist “I advise clients on product innovation and marketing, using data and insights derived from digital channels.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefouNovember 12, 2012 7 acfou@mktsci.com