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Bad Guys Happily Rob Display Advertisers
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Bad Guys Happily Rob Display Advertisers

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Advertisers who still pay by CPM are being ripped of, EASILY.

Advertisers who still pay by CPM are being ripped of, EASILY.

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Bad Guys Happily Rob Display Advertisers Bad Guys Happily Rob Display Advertisers Presentation Transcript

  • Bad Guys Easily RobDisplay Advertisers Dr. Augustine Fou http://www.linkedin.com/in/augustinefou July 22, 2012.
  • Bad Guys Rob Display Advertisers 1 • Pages are auto generated by script to optimize for high value search 2 keywords and content 3 • 10 – 15 display ads per page plus text ads and videos ads, in rotation 4 6 • Advertisers should minimize ad dollars spent on impression (CPM) basis and 5 7 focus on paying only when they get the click (CPC) • They also auto-refresh pages to load another 10 – 15 ads 8 9 • Many other examples of display ads 10 shown next to unsavory content Source: http://www.satelliteguys.us/archive/t-232266.htmlJuly 22, 2012 2
  • Dr. Augustine Fou – Agency Czar “I advise clients on how to avoid being cheated in digital advertising -- i.e. optimizing their digital ad spent – and putting benchmarks and checks and balances in place.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefouJuly 22, 2012 3 acfou@mktsci.com