Research by the ad agency Ogilvy
shows that brand pages reach just 6%
of their fans. Pages with more than
500,000 fans rea...
Organic Reach March 2014
6.5%
organic
reach
Augustine Fou- 2 -
Our Data Corroborated
11%
organic
reach
Augustine Fou- 3 -
Facebook Engagement YoY
Augustine Fou- 4 -
Facebook
engagement for
top brands is
down 50% YoY
from 2013 to
’14. This is
li...
Dr. Augustine Fou – Agency Czar
“I advise clients on optimizing ads
and ad spend across all channels –
offline and online....
Related Slideshares
http://www.slideshare.net/augustinefou/facebook-ad-fraud-corroborated-by-augustine-fou-ad-fraud-forens...
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Average Organic Reach of Facebook Brand Pages by Augustine Fou

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Organic reach on Facebook for brand pages has decreased to 6% overall and 2% for pages with more than 500,000 fans. So advertisers must pay for advertising in order to increase the reach of their pages.

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Average Organic Reach of Facebook Brand Pages by Augustine Fou

  1. 1. Research by the ad agency Ogilvy shows that brand pages reach just 6% of their fans. Pages with more than 500,000 fans reach only 2% of them. Source: Social@Ogilvy via Business Insider March 2014 Organic Reach of Brand Pages Has been declining consistently; Facebook has a motive to force advertisers to pay for reach Augustine Fou- 1 - 2-6% organic reach
  2. 2. Organic Reach March 2014 6.5% organic reach Augustine Fou- 2 -
  3. 3. Our Data Corroborated 11% organic reach Augustine Fou- 3 -
  4. 4. Facebook Engagement YoY Augustine Fou- 4 - Facebook engagement for top brands is down 50% YoY from 2013 to ’14. This is likely related to the decrease in organic reach of posts. But is there a cause- and-effect?Source: Simply Measured, June 2014
  5. 5. Dr. Augustine Fou – Agency Czar “I advise clients on optimizing ads and ad spend across all channels – offline and online.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: https://www.linkedin.com/today/author/84444-augustinefou Augustine Fou- 5 -
  6. 6. Related Slideshares http://www.slideshare.net/augustinefou/facebook-ad-fraud-corroborated-by-augustine-fou-ad-fraud-forensics http://www.slideshare.net/augustinefou/facebook-ad-benchmarks-2014-update-by-augustine-fou http://www.slideshare.net/augustinefou/usefulness-of-advertising-by-augustine-fou-marketing-consigliere http://www.slideshare.net/augustinefou/effectiveness-of-digital-ads-by-augustine-fou http://www.slideshare.net/augustinefou/digital-advertising-benchmarks-2014-by-augustine-fou http://www.slideshare.net/augustinefou/mistargeted-ads-investigated-by-augustine-fou-technical-forensics http://www.slideshare.net/augustinefou/fake-facebook-profiles-and-likes-investigation-by-augustine-fou http://www.slideshare.net/augustinefou/digital-ad-malpractices-investigated-by-augustine-fou-technical- forensics http://www.slideshare.net/augustinefou/digital-ad-fraud-countermeasures-by-augustine-fou Augustine Fou- 6 -

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