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Average Organic Reach of Facebook Brand Pages by Augustine Fou
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Average Organic Reach of Facebook Brand Pages by Augustine Fou

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Organic reach on Facebook for brand pages has decreased to 6% overall and 2% for pages with more than 500,000 fans. So advertisers must pay for advertising in order to increase the reach of their......

Organic reach on Facebook for brand pages has decreased to 6% overall and 2% for pages with more than 500,000 fans. So advertisers must pay for advertising in order to increase the reach of their pages.

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  • 1. Research by the ad agency Ogilvy shows that brand pages reach just 6% of their fans. Pages with more than 500,000 fans reach only 2% of them. Source: Social@Ogilvy via Business Insider March 2014 Organic Reach of Brand Pages Has been declining consistently; Facebook has a motive to force advertisers to pay for reach Augustine Fou- 1 - 2-6% organic reach
  • 2. Organic Reach March 2014 6.5% organic reach Augustine Fou- 2 -
  • 3. Our Data Corroborated 11% organic reach Augustine Fou- 3 -
  • 4. Facebook Engagement YoY Augustine Fou- 4 - Facebook engagement for top brands is down 50% YoY from 2013 to ’14. This is likely related to the decrease in organic reach of posts. But is there a cause- and-effect?Source: Simply Measured, June 2014
  • 5. Dr. Augustine Fou – Agency Czar “I advise clients on optimizing ads and ad spend across all channels – offline and online.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: https://www.linkedin.com/today/author/84444-augustinefou Augustine Fou- 5 -
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