Audiences Shift to Digital Ad Spend Shifts Follow by Augustine Fou

Audiences ContinueShift to Digital Dr. Augustine Fou http://www.linkedin.com/in/augustinefou November 13, 2012.November 13, 2012 1

Time spent with media… …continues shift to digitalNovember 13, 2012 2

Ad Spend Shifts to Digital Source: eMarketer, March 2011 Outdoor (4%) Directories (2%) Magazines (7%) “Other” Radio (10%) Newspaper (11%) Internet (25%) Television (39%) … at expense of newspapers/magazinesNovember 13, 2012 3

Newspaper Ads Declining Classified ad revenue Overall ad revenues fell declining since 2000 off cliff (back to 1950’s levels)November 13, 2012 4

Newspaper Companies Gannett Co., Inc. (GCI) - $3.4B market cap July 2012 New York Times (NYT) - $1.1B market cap July 2012 Both off 70-80% since 2007 peakNovember 13, 2012 5

Magazine Ads Declining Circulation declining Ad prices pressured by online alternatives Shift away from reach to performanceNovember 13, 2012 6

Magazine Companies Meredith Corp (MDP) - $1.4B market cap July 2012 Martha Stewart (MSO) - $235M market cap July 2012 Off 50% (MDP) and 80% (MSO) since 2007 peakNovember 13, 2012 7

Google is now larger than… … the U.S. Print Ad BusinessNovember 13, 2012 8

Audiences Shift to Digital Ad Spend Shifts Follow by Augustine Fou

by Dr Augustine Fou on Nov 13, 2012

Accessibility

Categories

Upload Details

Usage Rights

1 Embed 1

Statistics

Audiences Shift to Digital Ad Spend Shifts Follow by Augustine Fou Presentation Transcript