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Audience Fragmentation and Shift of Power by Augustine Fou

by Digital Consigliere at Marketing Science Consulting Group, Inc. on Nov 15, 2012

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As audiences fragment in search of more specific content, it is harder for advertisers to do 'reach and frequency' advertising. But should they?

As audiences fragment in search of more specific content, it is harder for advertisers to do 'reach and frequency' advertising. But should they?

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Audience Fragmentation and Shift of Power by Augustine Fou Audience Fragmentation and Shift of Power by Augustine Fou Presentation Transcript